Coordinator, E-Commerce Sales Ads

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Position Title: MX Ecomm Sales Ads Coordinator

Location: CDMX, Mexico

Reports to: Sr Ecomm Manager Mexico

Job Summary:

The ecomm Sales Ads Coordinator will be a proactive and detail-oriented supporting the planning, execution, and optimization of paid media campaigns across key marketplaces including Amazon Ads and Mercado Libre Ads. This role will collaborate closely with sales, marketing local and regional also with media teams to drive visibility, traffic, and conversion for our product portfolio.

Specific Responsibilities:

• Campaign Management:
  • Assist in the setup, monitoring, and optimization of advertising campaigns on Amazon and Mercado Libre.
  • Ensure campaigns are aligned with sales goals, seasonal strategies, and promotional calendars.
• Performance Analysis:
  • Track and report on key performance indicators (KPIs) such as ROAS, CTR, CPC, and conversion rates.
  • Provide actionable insights and recommendations to improve campaign effectiveness.
• Budget Coordination:
  • Support budget planning and allocation across platforms and product categories.
  • Monitor spend to ensure alignment with monthly and quarterly targets.
• Cross-functional Collaboration:
  • Work with sales and marketing teams to align advertising strategies with product launches and promotions.
  • Coordinate with external agencies or platform representatives when needed.
• Platform Expertise:
• Stay updated on new features, ad formats, and best practices for Amazon Ads and Mercado Libre Ads.
• Identify opportunities for testing and innovation within the platforms.
• Allign campaigns with the channel sales forecast and compliance with the proposed goals
• Stay abreast of emerging technologies and tools related to online marketplaces and make recommendations improve the optimizations.
• Familiarity with SEO principles and techniques for optimizing product listings.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 4-6 years of experience in digital advertising, preferably within e-commerce or marketplace environments.
• Familiarity with Amazon Ads Console and Mercado Libre Ads Manager.
• Strong analytical skills and proficiency in Excel or data visualization tools.
• Excellent communication and organizational skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Understanding of eCommerce channels, metrics and costumer journey,
• Strong analytical focus and KPIs management
• Ability to learn, understand and converse around key business issues.
• Demonstrated integrity and maturity, and a constructive approach to challenges.
• Ability to operate independently given direction, and bring ideas and solutions to issues raised
• Strong written and verbal communication skills.
• Detail-oriented and operationally-focused.
• Strong project planning, tracking & organizing skills.
• Takes initiative & brings impeccable follow-up skills.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.