Lead, Digital Marketing Creators LATAM

Nike Digital Marketing exists to serve the athlete* at the pace of sport & culture in the spaces & platforms that matter most to them. This team is designed to connect the emotion of the Nike Brand, product, and experiences in new and powerful ways. The Digital Marketing offense delivers disruptive digital strategies to enhance brand concepts in service of our greater vision of making athlete* dreams real.

Who You'll Work With
In this role you will report directly into the Digital Marketing Director and will be a member of the Digital Latam Marketing Team. The role partners with Brand Marketing, Communications Teams, APLA Marketing, Nike Digital teams, Brand Creative, Integrated Media and External Partners (Creators, Agencies, Platforms).

WHO WE ARE LOOKING FOR?
We're seeking a dynamic, action-oriented digital marketer who thrives in ambiguity and excels at building and scaling creator strategies for the mexican and latin consumer. You bring an obsession for cutting through the noise using innovative ideas and by empowering the creators' voices to land key narratives. You are comfortable collaborating with multiple strategic and marketing partners, and you foster a team culture that prioritizes respect and inclusivity.

You have a deep understanding of digital, social, and creator marketing, and can translate insights into actionable plans. You are a strategic problem solver, able to absorb a high amount of detailed information, summarize it, and present it clearly to a variety of stakeholders. You are comfortable switching from strategic thinking to hands-on execution, and you thrive in a fast-paced, dynamic environment.

• Bachelor's degree in Marketing or related field. Will accept any suitable combination of education, experience or training
• A minimum of 5 years directly relevant work experience in Mexico or Latam countries.
• Extensive experience & proven track record in creator, influencer, entertainment or digital marketing, ranging from strategy to execution of talent-based campaigns or programs.
• Outstanding interpersonal skills to develop and maintain meaningful two-way collaboration with internal and external partners/ creators.
• Strategic problem solver with the ability to translate insights into actionable plans and initiatives; switching from strategic thinking to hands-on approach depending on business needs.
• Ability to absorb a high amount of detailed information, summarize it, and present in a clear and concise manner to stakeholders
• Stellar organization skills: multi-tasking, ability to prioritise and work in parallel on several workstreams and meet deadlines
• Passion for sports, culture, and innovation, with a genuine commitment to Nike's mission and values
• Dedication to fostering a team culture of collaboration, respect, and inclusivity

What You'll Work On

• Lead and develop creator marketing strategies for Mexico, across 4 key sport categories (e.g., Football, Running, Training, Sportswear).
• Operationalize a tiered creator model, ensuring clarity in roles, responsibilities, and integration across teams for the 4 key sports.
• Establish and uphold brand standards and best practices for creator partnerships, ensuring brand safety and long-term value.
• Forge strategic partner relationships (e.g., creators, agencies, platforms), including regular connection points, business reviews, and relationship milestones.
• Design and implement a test & learn agenda, ensuring that we're driving innovation and performance.
• Drive seeding approaches for local creators to ensure our network is best representing current product stories.
• Partner closely with our Brand Media, Performance Media and communications partners to ensure we're delivering on brand & business goals.
• Manage creators on-the-ground in Mexico at events to ensure we're driving impact in-person with the teen athlete.