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Marketing Manager I LATAM Region
hace 2 horas
About Us
VT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 500 employees - and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instructions, ultra-low spreads, and lightning-fast execution. We are committed to providing excellent customer service and empowering modern trades to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future.
Your Role in VT Markets
We are seeking a dynamic and experienced Regional Marketing Manager to lead our marketing initiatives across the LATAM market. Based in Mexico or another LATAM location, this role requires a strategic thinker with deep understanding of Latin American consumer behavior, cultural nuances, and market dynamics. The successful candidate will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth across key markets in the region for VT Markets.
What Makes You a Great Fit
Job Experience & Education
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- MBA or advanced degree preferred
- Minimum 4–6 years of marketing experience with focus on LATAM markets
- Proven track record of successful marketing campaign management
- Experience in B2B and/or B2C marketing environments, preferably within the financial or fintech sector
Technical Skills
- Proficiency in digital marketing platforms and tools (Google Analytics, Meta Ads Manager, etc.)
- Experience with LATAM-specific digital platforms and social media trends (Instagram, Facebook, TikTok, YouTube, LinkedIn)
- Strong analytical skills with experience in data analysis and performance reporting tools
- Knowledge of CRM systems and marketing automation platforms
- Proficiency in Microsoft Office Suite and project management tools
Language & Cultural Competency
- Fluency in English and Spanish (written and spoken); Portuguese is a plus
- Deep understanding of LATAM cultural nuances and consumer behavior
- Knowledge of regional market trends and online trading habits
- Experience working in multicultural and cross-border environments
Your responsibilities will include
Strategic Marketing Leadership
- Develop and implement comprehensive marketing strategies for the LATAM region
- Collaborate with the Global Marketing Head in Singapore to ensure strategic alignment and leverage global best practices
- Conduct market research and analysis to identify opportunities, trends, and competitors in the LATAM market
- Create market-specific go-to-market strategies for new products and campaigns
- Collaborate with global marketing teams to adapt international campaigns for local markets
- Define and track key performance indicators (KPIs) and marketing metrics
Campaign Management & Execution
- Plan and execute integrated marketing campaigns across multiple channels (digital, traditional, events, influencer)
- Manage marketing budgets and optimize spend for maximum ROI
- Oversee content creation and localization for Spanish-speaking audiences
- Coordinate with creative agencies and vendors in the region
- Develop and maintain marketing calendars and campaign timelines
Digital Marketing & Growth
- Lead digital marketing initiatives including SEO, SEM, social media, and paid advertising
- Manage presence on LATAM-focused digital platforms (Instagram, Facebook, YouTube, TikTok, LinkedIn)
- Optimize marketing funnels and conversion rates across digital touchpoints
- Collaborate with sales and partnerships teams to drive customer acquisition and retention
- Monitor and analyze digital performance metrics to guide strategic decisions
Brand Management & Communications
- Ensure brand consistency across all marketing touchpoints
- Develop localized messaging and positioning strategies for LATAM audiences
- Manage public relations and media partnerships across the region
- Oversee crisis communication and reputation management
- Maintain regional brand guidelines and ensure alignment with global standards
Partnership & Collaboration
- Identify and develop strategic partnerships and influencer collaborations across LATAM
- Work closely with sales teams to align marketing initiatives with business objectives
- Collaborate with product and global marketing teams for seamless campaign execution
- Manage stakeholder and client relationships across the region
What We Offer
As official partners of Newcastle United FC, VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreunership is incentived and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualised roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries.
Your journey after applying
- First round interview with our talent acquisition partner
- Second round interview with the hiring manager
