Content Strategist

The Opportunity:Avantor is looking for a proactive and strategic Content Strategist to drive the planning, development, and optimization of high-performing content that supports demand generation, customer engagement, and brand positioning across the full customer journey. Reporting to the Content Strategy Manager, you will play a central role in shaping and executing content initiatives that map to business goals and audience needs.

This role blends editorial planning, performance optimization, audience research, and lifecycle management. It is ideal for a content professional with a strong editorial foundation, analytical thinking, and the ability to align content outputs with evolving strategic priorities across marketing and sales.

What we are looking for

• 3–5+ years of experience in content strategy, editorial planning, or digital marketing roles (in-house or agency).

• Demonstrated success developing and optimizing content for demand generation, SEO visibility, and funnel progression.

• Proficiency with CMS platforms (e.g., WordPress, Drupal, AEM, Contentful) and digital collaboration/project management tools (e.g., Asana, Workfront, Trello).

• Strong understanding of on-page SEO, keyword research, audience segmentation, and digital content strategy best practices.

• Excellent writing, editing, and content structuring skills with high attention to detail and brand consistency.

• Comfortable working cross-functionally, managing multiple projects and deadlines simultaneously.

• Experience working in B2B, SaaS, e-commerce, or content-led growth environments.

• Familiarity with UX writing, accessibility standards, or localization.

• Understanding of content analytics tools (e.g., GA4, Looker Studio, Ahrefs, SEMrush, Hotjar).

How you will thrive

Content Planning & Strategy

• Own and maintain content calendars that align with product launches, campaign priorities, seasonal planning, and evergreen initiatives.

• Translate marketing objectives into actionable content strategies across multiple formats and channels (e.g., blog, web, email, paid media, sales enablement).

• Lead content ideation and planning sessions with demand gen, brand, SEO, and campaign leads to shape strategic content workflows.

Audience & Marketing Research

• Conduct extensive research to understand audience pain points, buyer journeys, personas, and content preferences, using both qualitative and quantitative sources.

• Analyze competitor content strategies and keyword positioning to surface whitespace and differentiation opportunities.

• Partner with SEO and analytics teams to apply behavioral insights and intent data into content planning and optimization.

SEO Strategy & Performance Optimization

• Implement on-page SEO best practices including keyword mapping, metadata writing, internal linking, and content hierarchy recommendations.

• Collaborate with SEO leads and analytics to monitor content performance and identify refresh, update, or consolidation needs.

• Recommend content clusters or pillar-page structures that enhance site architecture and topical authority.

Content Lifecycle Management

• Drive end-to-end content workflows from intake and briefing through creation, approvals, publishing, and performance tracking.

• Create, maintain and enforce standards around taxonomy, tagging, version control, and documentation within the CMS and DAM systems.

• Conduct quarterly audits to evaluate content performance and lifecycle stages, recommending next steps (refresh, retire, repurpose).

Cross-Functional Collaboration

• Work closely with Brand, Product Marketing, Demand Gen, Sales Enablement, and Regional Teams to ensure alignment between messaging, format, and funnel stage.

• Liaise with subject matter experts to extract insights and develop content that reflects domain credibility and business relevance.

• Contribute to messaging frameworks, tone and voice guidelines, and content QA processes.

Analytics & Strategic Insights

• Use tools like GA4, Looker Studio, and SEMrush/Ahrefs to track and report on KPIs such as traffic, engagement, conversion, and SEO visibility.

• Present content insights and performance data to stakeholders, informing future planning cycles and campaign integration.

ENVIRONMENTAL WORKING CONDITIONS & PHYSICAL EFFORT (Under Typical Positions)

Typically works in an office environment with adequate lighting and ventilation and a normal range of temperature and noise level.

Work assignments are diversified. Examples of past precedent are used to resolve work problems. New alternatives may be developed to resolve problems.

A frequent volume of work and deadlines impose strain on routine basis.

Minimal physical effort is required. Work is mostly sedentary but does require walking, standing, bending, reaching, lifting or carrying objects that typically weigh less than 10 lbs.

Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.

Why Avantor?

Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.
 
The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.
 
We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today

EEO Statement:

We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at  and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about equal employment opportunity protections, please view the Know Your Rights poster.

3rd Party Non-Solicitation Policy:

By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.

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