Influencer Marketing Specialist

hace 2 días

Ciudad de México, Ciudad de México SAMY A tiempo completo

We are the first international ecosystem of independent agencies designed to provide top-tier, data-driven creative solutions for brands, with a shared focus on driving growth.
With over 900 employees across 15+ offices in 18 countries, including Europe, the U.S., and Latin America, SAMY operates in 55 markets, serving more than 100 leading clients. We specialize in developing award-winning, end-to-end digital campaigns powered by data, strategy, and creativity.

MISSION

As an Account Executive for SAMY, you will take a leadership role in managing and strategizing influencer campaigns and activations. Leveraging your extensive experience, you will provide strategic insights and creative solutions to meet campaign briefs. This role demands a seasoned professional with a deep understanding of social media trends, influencer marketing, and exceptional problem-solving abilities.

JOB FUNCTIONS

● Strategic Campaign Development: Receive briefs and work collaboratively with the brand and SAMY teams to develop high-level strategic and creative campaign proposals.

● Influencer Selection and Management: Identify and select the best influencer profiles, create detailed content calendars, and ensure content meets high-quality standards and requirements.

● Campaign Performance Oversight: Supervise daily campaign performance, making strategic adjustments to maximize results.

● Event Coordination: Provide leadership and support during events and brand activations, ensuring seamless coordination between influencers and the brand.

● Cross-functional Collaboration: Partner closely with the booking and data teams to innovate negotiation strategies, identify market trends, and generate comprehensive post-campaign reports.

● Problem Resolution: Lead the resolution of any issues during campaign execution, demonstrating a proactive and strategic approach.

● Results Analysis and Reporting: Aggregate influencer results, develop insights, and identify valuable opportunities for the client, working with the data team for enhanced social listening perspectives.

● Legal and Financial Management: Oversee all legal and financial matters related to assigned brands, ensuring compliance and efficiency.

● Workflow Enhancement: Continuously identify and propose improvements in the workflow between the brand, agency, and influencers.


SKILLS REQUIREMENTS

● Experience: 2 - 5 years of experience in influencer marketing or a related field, with a proven track record of strategic campaign management.

● Skills: Advanced social media knowledge, deep understanding of influencer marketing trends, and high proficiency in Excel.

● Knowledge: Comprehensive understanding of social media trends and the Italian influencer landscape.

● Education: Relevant degree or equivalent experience.

● Languages: English full working proficiency (written and verbal)


BENEFITS

  • Work with top global brands.

  • Be part of a creative, ambitious, and passionate team.

  • Location: Mexico City

  • International company

  • Your birthday off

  • Hybrid work

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