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The Event Analyst plays a crucial role in planning, analyzing, and optimizing corporate events to ensure maximum impact and return on investment. This position combines analytical thinking with event management expertise to drive data-informed decision-making throughout the event lifecycle. The Event Analyst works cross-functionally to gather insights, track performance metrics, and provide strategic recommendations for enhancing event effectiveness.

Job Responsibilities

Develop comprehensive event analysis frameworks and KPIs aligned with business objectives

Design and implement data collection methods for pre-event, during-event, and post-event metrics

Analyze event data to identify trends, patterns, and opportunities for optimization

Create detailed post-event reports with actionable insights and recommendations

Assess event ROI and develop strategies to improve cost-effectiveness

Monitor industry trends and competitive landscape to benchmark event performance

Support event budget development and track financial performance against targets

Collaborate with marketing and sales teams to align event strategies with broader business goals

Analyze attendee behavior and engagement patterns to enhance participant experience

Evaluate event technology platforms and recommend solutions for improved data collection

Develop attendance forecasting models based on historical data and market trends

Assist in vendor selection by analyzing performance data and value proposition

Identify target audience segments and develop strategies for improved audience acquisition

Create and maintain event dashboards to provide real-time performance visibility

Qualifications
Bachelor's degree in Business Analytics, Marketing, Hospitality Management, or related field

2-4 years of experience in event management, business analytics, or market research

Proficient in data analysis tools and techniques (Excel, Power BI, Tableau, or similar)

Strong analytical skills with ability to translate complex data into actionable insights

Experience with event management software and registration platforms

Excellent written and verbal communication skills, particularly in presenting data findings

Detail-oriented approach with strong organizational capabilities

Proven problem-solving skills and ability to work under pressure

Understanding of marketing metrics and customer journey analytics