Customer Strategy Associate

hace 1 semana

Ciudad de México, Ciudad de México Tiendas 3B A tiempo completo


The role: Customer Strategy Associate

As a Customer Strategy Associate, you will build Tiendas 3B's customer intelligence function from scratch and shape how the organization understands, measures, and acts on customer needs.

You will turn data and insights into strategic recommendations that influence assortment, pricing, innovation, loyalty, and store experience.

This is a highly cross-functional role with direct exposure to Purchasing, Marketing, Operations, and the Strategy team.

What you will do:


Act as the "voice of the customer," ensuring decisions are grounded in data and aligned with customer needs

Drive cross-functional strategic projects and support senior stakeholders with insight-driven decision making

Build a unified view of our customers by integrating qualitative, quantitative, and social data

Develop the key frameworks, dashboards, and KPIs that will guide our customer strategy

Identify customer trends, risks, and opportunities - and translate them into clear strategic actions for business units

Lead customer studies, tests, and analyses that inform assortment, pricing, and product innovation


What we are looking for:


2–4 years in analytics, strategy, marketing, consulting, or market research (Retail / CPG a plus)

Strong analytical toolkit (Excel, Power BI; Python/R or SQL a plus)

Ability to synthesize complex data into clear, actionable insights and business recommendations

Strong business judgment, structured thinking, and executive communication skills

Curiosity, ownership, and a proactive, problem-solving mindset

Bonus/extra-point: experience with VOC platforms (Alida, Qualtrics, Medallia) or social listening tools (Synthesio, Talkwalker, Brandwatch)

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