Outbound Marketing

hace 6 días

Ciudad de México, Ciudad de México Pro Coffee Gear A tiempo completo

Job Position: Outbound Marketing & HubSpot CRM Manager

Company: Pro Coffee Gear

Location: Remote (Anywhere)

Full - Time

About Us: Pro Coffee Gear is a thriving e-commerce company located on our scenic 20-acre ranch in Austin, Texas. We specialize in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. Our dedication to excellence extends beyond our products; we're committed to building a talented team that shares our passion for coffee and exceptional customer service.

About the Role

We're looking for a data-driven, highly organized Outbound Marketing & HubSpot CRM Manager to own the full lifecycle of our outbound prospecting and lead nurturing workflow. This person will be responsible for identifying and sourcing high-quality leads, cleaning and segmenting lists, managing outbound email campaigns, and integrating automation tools to drive qualified opportunities into our CRM.
You'll collaborate closely with sales and marketing leadership to ensure our pipeline generation engine runs efficiently, from top-of-funnel prospecting through CRM-qualified deals.

Key Responsibilities
1. Prospecting & Lead Sourcing
- Identify and source new B2B leads using tools such as Apollo, LinkedIn Sales Navigator, Clay, or similar.

- Manage data enrichment, cleaning, and deduplication processes to maintain list quality.

- Create and maintain lead scoring models and segmentation logic for outreach prioritization.

2. Outbound Campaign Management
- Build and manage cold email campaigns through tools such as Instantly, Lemlist, or HubSpot Sequences.

- Develop and A/B test copy, subject lines, and send schedules to maximize response and conversion rates.

- Ensure deliverability best practices (domain warmup, DNS records, inbox rotation, etc.).

3. CRM & Workflow Automation
- Manage and optimize HubSpot CRM to track lead progress, ensure data hygiene, and maintain automation flows.

- Integrate scraping, enrichment, and email tools with HubSpot for seamless lead handoff and reporting.

- Design automated workflows for moving leads through qualification and follow-up sequences.

4. Performance Tracking & Reporting
- Monitor KPIs such as open rates, reply rates, conversion to meeting, and pipeline value generated.

- Create dashboards and weekly reports for leadership.

- Continuously refine campaign performance based on analytics and insights.

Qualifications
- 3+ years of experience in outbound marketing, demand generation, or sales operations.

- Proven track record managing end-to-end outbound campaigns (prospecting CRM deal creation).

- Strong working knowledge of HubSpot CRM (required).

- Experience with data scraping/enrichment tools (e.g., Clay, PhantomBuster, Apollo, ZoomInfo).

- Proficiency in cold email platforms and deliverability management.

- Analytical mindset with experience using spreadsheets and dashboards for reporting.

- Excellent organizational skills and attention to detail.

- Comfortable working in fast-paced, growth-stage environments.

Bonus Skills
- Experience in B2B ecommerce or SaaS.

- Familiarity with marketing attribution tools (e.g., Triple Whale, GA4, or HubSpot analytics).

- Basic understanding of API integrations or tools like Zapier, Make (Integromat), or HubSpot workflows.

- Copywriting skills for high-performing outbound email campaigns.

Success in This Role
You'll know you're succeeding when:
- Our outbound campaigns generate a consistent flow of qualified leads.

- HubSpot remains clean, automated, and reflects real-time funnel data.

- Sales teams can seamlessly convert marketing-qualified leads into opportunities.

- Prospecting and outreach workflows run with minimal manual intervention.

Benefits:

  • Flexible schedule with opportunities for growth
  • Work remotely from the comfort of your own home
  • Join a dynamic and passionate international team in the exciting world of coffee

How to Apply:

If you're ready to join our team and play a key role in shaping our talented workforce, please submit your resume in English (resumes in other languages will be immediately disqualified). We look forward to hearing from you

Pro Coffee Gear is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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