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Digital & E-Commerce Manager

hace 2 semanas

Ciudad de México, Ciudad de México audette A tiempo completo

About audette

audette is an international leather goods label founded by French designers and based in Mexico City.

Positioned between contemporary design and accessible luxury, the brand is defined by high-quality materials, sculptural lines, and a modern vision of craftsmanship.

audette is a fast-growing label, now expanding its digital presence to match its global reach.

Main mission

The Digital & E-Commerce Manager will lead the growth and structure of audette's digital presence — developing a coherent, long-term strategy to scale the brand's online business while keeping its creative identity at the core.

The role requires both a strategic understanding of digital growth (acquisition, conversion, retention) and hands-on expertise with the main e-commerce tools.

Key responsibilities

  • Define and lead the overall digital strategy for audette — focusing on growth, acquisition, conversion, and retention.
  • Develop a clear roadmap to turn the online channel into a strong and sustainable revenue driver.
  • Identify key growth opportunities across markets, platforms, and audiences.
  • Manage and optimise the
    Shopify
    website: performance, conversion, and customer experience.
  • Manage
    Klaviyo
    : segmentation, flows, newsletters, automation, and analytics.
  • Lead
    Meta Ads
    and
    Google Ads
    campaigns: structure, targeting, budgeting, and optimisation.
  • Develop the organic and paid strategies on
    TikTok
    and
    Instagram
    , in coordination with the creative team.
  • Analyse digital performance (traffic, sales, CAC, ROAS, engagement) and translate insights into actionable strategies.
  • Build a
    test-and-learn
    culture across all digital touchpoints.
  • Ensure alignment between brand image, creative direction, and digital performance.

Profile

audette is looking for an experienced and autonomous profile, with a strong understanding of digital growth and a genuine interest in contemporary fashion and design.

  • At
    least 5 years of experience
    in e-commerce and digital marketing, ideally within fashion, accessories, or lifestyle brands.
  • Proven experience managing
    international markets
    , particularly the US or Europe.
  • Full proficiency with
    Shopify, Klaviyo, Meta Ads, Google Ads, Google Analytics
    , and related tools.
  • Strategic mindset with the ability to structure and execute digital growth plans independently.
  • Analytical and results-oriented, while sensitive to brand image and creative consistency.
  • Strong understanding of contemporary fashion culture and digital storytelling.
  • Curious, precise, and genuinely motivated to grow an independent international label.