B2B Growth Marketing Manager

hace 7 días

Mexicali, Baja California, México Bluelight Consulting A tiempo completo
Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.
We are looking for a skilled individual to join our rapidly growing team at Bluelight. This position is ideal for someone who thrives in a fast-paced, dynamic environment where everyone's opinions and efforts are valued and appreciated. You will have the opportunity to contribute to challenging and meaningful projects, developing high-quality applications that stand out in the market. We value continuous learning, personal growth, and hard work, offering a collaborative environment that promotes professional development. If you are passionate about software development and eager to be part of a growing software consultancy, we invite you to apply and join us on this exciting journey. About the Role
  • We are looking for a growth-focused B2B marketer with a strong foundation in paid media and marketing automation. You will be responsible for driving qualified leads to our nearshore staffing solutions using a mix of paid strategies and sophisticated HubSpot automation.
  • You will not just be "buying media", you will be owning the engine that connects innovative US companies with world-class engineering talent in Latin America. You are well-versed in Google Campaign Manager, LinkedIn Ads, and HubSpot, and you understand the nuances of marketing complex B2B services to technical decision-makers.
  • Our ideal candidate thrives on data and uses it to craft high-performing B2B campaigns. You understand that selling a partnership is different from selling a product, it requires trust, authority, and multiple touch points. You are organized, detail-oriented, and possess a "White Belt Mentality", always eager to learn and improve. Above all, you are a "Human" first, bringing a positive, engaged personality that strengthens our remote, transparency-first culture.
Key Responsibilities
  • B2B Media Planning & Strategy:
  • HubSpot Ownership: Serve as the internal subject matter expert for HubSpot. You will not just use it, but optimize it—building workflows, lead scoring models, and attribution reports that connect ad spend to closed client deals.
  • Strategic Planning: Develop comprehensive B2B media plans that target decision-makers at startups and enterprise companies who need to scale their engineering teams.
  • Market Research: Conduct deep analysis to identify where our target audience (technical leaders) consumes content and how best to reach them.
  • Innovation: Stay abreast of emerging B2B trends, AI integrations in marketing, and new channels for reaching technical talent buyers.
  • Sales Enablement: Advise the New Business and Account teams on recommended budgets and strategies to support their pipeline goals.
  • Campaign Execution & Management: 
  • Multi-Channel Execution: Oversee the execution of paid media campaigns with a heavy focus on LinkedIn Ads (Account-Based Marketing) and Google Ads (High-intent search).
  • Vendor Management: Manage relationships with external vendors or agencies to ensure day-to-day execution aligns with our strategic vision.
  • Full-Funnel Analytics: Track B2B KPIs beyond just "clicks"—focusing on MQLs (Marketing Qualified Leads), SQLs (Sales Qualified Leads), Cost Per Discovery Call, and Pipeline Velocity.
  • Optimization: Analyze campaign data to identify areas for improvement, such as refining audience segments (e.g., targeting specific tech stacks like React or Python users) to improve lead quality.
  • Budget & ROI Management:
  • Budget Pacing: Manage and allocate media budgets effectively across channels to maximize Client Acquisition Cost (CAC) efficiency.
  • Forecasting: Maintain daily, weekly, and monthly budget pacing, ensuring campaigns remain on schedule and within financial targets.
  • Efficiency: Identify opportunities for cost-saving without compromising the quality of inbound leads.
Skills & Qualifications
  • 4+ years of experience in B2B performance marketing or media buying. Experience specifically in the Staffing, Recruiting, or SaaS sectors is a massive plus.
  • HubSpot Proficiency is Required: Must have deep experience with HubSpot Marketing Hub (workflows, landing pages, list segmentation) and CRM integration. HubSpot certifications are highly preferred.
  • Paid Media Expert: Strong experience in paid platforms, specifically LinkedIn Campaign Manager (for B2B targeting) and Google Ads.
  • Analytical Mindset: Proficiency in analytics and attribution tools (Google Analytics 4, HubSpot Reports, LinkedIn Insights Tag).
  • Strong Communication: Excellent interpersonal skills with the ability to explain complex marketing data to non-marketing stakeholders.
  • Self-Motivated: Able to work independently in a remote environment while maintaining close collaboration with the team.
Company Benefits
  • Competitive salary and bonuses, including performance-based salary increases.
  • Generous paid-time-off policy
  • Flexible working hours
  • Work remotely
  • Continuing education, training, conferences
  • Company-sponsored coursework, exams, and certifications
Being a consultant in our team is a fun, challenging, and rewarding career choice. Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business.
You will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth. You'll collaborate with modern technologies and work alongside some of the best professionals in the industry
If you're eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply. #LI-Remote

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