Senior Product Manager

New Position: This position is open due to an existing vacancy to support our evolving business needs.

Senior Product Manager
We are looking for a
Senior Product Manager
to lead strategy and execution for
Search Engine Optimization (SEO)
,
Answer Engine Optimization (AEO)
, and
Generative Engine Optimization (GEO)
across our digital platforms. This role will define the roadmap, prioritize initiatives, and collaborate with cross-functional teams to deliver measurable improvements in organic visibility, engagement, and conversion.

About The Role

• Product Strategy & Roadmap

• Define and own the product vision for SEO, AEO, and GEO initiatives.

• Develop a roadmap aligned with business goals and emerging search trends (voice, AI-driven search, generative experiences).

• Execution & Delivery

• Partner with engineering, content, and UX teams to implement technical SEO enhancements, structured data, and schema markup.

• Drive AEO initiatives for featured snippets, ensuring conversational content and structured answers.

• Lead GEO optimization for AI-powered search engines (Google SGE, Bing Copilot, ChatGPT), adapting content and architecture for semantic relevance.

• Performance & Analytics

• Define KPIs (organic traffic, CTR, conversion, engagement) and monitor performance using analytics and SEO tools.

• Conduct competitive analysis and identify opportunities for growth.

• Cross-Functional Leadership

• Collaborate with marketing, product, and AI teams to integrate SEO strategies into broader digital experiences.

• Advocate for best practices and educate stakeholders on evolving search technologies.

About You

• 5+ years in product management with strong SEO expertise; experience in AEO and emerging AI-driven search trends preferred.
• Proven ability to define product strategy and deliver measurable results.
• Familiarity with technical SEO, schema markup, and semantic search.
• Experience with SEO tools (Google Search Console, SEMrush, Ahrefs) and analytics platforms.
• Strong communication, leadership, and stakeholder management skills.
• Apply with resume in english.
• Live in Mexico.

Preferred Skills

• Knowledge of Generative AI, LLMs, and their impact on search.
• Experience with eCommerce SEO and personalization platforms like Coveo.
• Ability to translate complex technical concepts into actionable business strategies.

What's in it For You?

• Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

Our use of AI within the recruitment process Thomson Reuters utilizes Artificial Intelligence (AI) to support parts of our global recruitment process. Unless you opt-out, our AI system will assess the information provided by you and compare it to the requirements listed for the role, and present the result to our recruitment personnel for further review. The AI system acts as a supporting tool, but there is always a human making the decision if you will be considered for the role.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For Ontario, Canada, the base compensation range for this role is $126,000 CAD - $176,000 CAD. Base pay is positioned within the range based on several factors including an individual's knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.

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