Social Media Manager

In Trust We Succeed: Join us as an Social Media Manager

WeTrade Global, established in 2015, is an award-winning broker dedicated to cultivating confidence and trust among traders worldwide by offering a diverse range of financial products. We are still expanding globally, committed to bringing innovative solutions and new opportunities to traders around the world.

About the Role

We're seeking a dynamic and creative Social Media Manager to lead our digital presence across multiple platforms and build strategic partnerships with trading industry influencers. This role combines hands-on content creation, community management, and high-level influencer relationship development to elevate our brand in the LATAM market.

Key Responsibilities:

Social Media Management (70%)

Platform Management

• Develop and execute comprehensive social media strategies across Instagram, Facebook, TikTok, YouTube, X (Twitter), Discord, and Twitch
• Create, schedule, and publish engaging content tailored to each platform's unique audience and best practices
• Monitor, respond to, and engage with community members across all channels in a timely and authentic manner
• Analyze performance metrics and provide regular reports with actionable insights and recommendations
• Stay current with platform algorithm changes, emerging trends, and new features

Content Creation

• Record and edit short-form videos and interviews during offline events, conferences, and meetups
• Capture behind-the-scenes content that humanizes the brand and showcases company culture
• Develop compelling copy in Spanish that resonates with our target audience
• Coordinate with design team for graphics, animations, and other visual assets
• Maintain a consistent brand voice and visual identity across all platforms

Community Building

• Foster and grow engaged communities on Discord and Twitch
• Moderate discussions and ensure positive, inclusive community environments
• Identify and amplify user-generated content and success stories
• Plan and execute community engagement campaigns and initiatives

Influencer Partnership Development (30%)

Strategic Outreach

• Research and identify relevant trading industry influencers, content creators, and thought leaders in the LATAM market
• Develop and maintain a database of potential influencer partners with audience analysis and engagement metrics
• Proactively prospect and initiate contact with influencers aligned with brand values and target demographics

Relationship Management

• Build and nurture long-term relationships with influencers and their management teams
• Negotiate partnership terms, deliverables, and compensation structures
• Coordinate collaboration campaigns from concept through execution
• Track and measure ROI of influencer partnerships

Campaign Execution

• Brief influencers on brand guidelines, campaign objectives, and key messages
• Oversee content approval processes and ensure brand alignment
• Manage contracts, payments, and legal requirements for influencer collaborations

Requirements:

• Experience:
  3–5 years of proven experience managing social media for brands or agencies.
  Experience with trading, finance, or fintech brokers is highly desired.
• Language & Market:
  Mandatory bilingual fluency in English and Spanish
  (written and verbal), coupled with strong cultural awareness for the LATAM markets.
• Portfolio:
  Mandatory submission showcasing successful, results-driven social media campaigns.
• Work Style:
  Ability to thrive and work independently in a fast-paced, remote environment.
• Full-Spectrum Platform Expertise:
  Deep understanding of best practices across
  Instagram, Facebook, TikTok, YouTube, X, Discord, and Twitch.
• Community Management:
  Proven experience building, managing, and moderating communities (especially on
  Discord and/or Twitch
  ).
• Content Production:
  Demonstrated skills in
  video recording and basic editing
  (mobile/camera, using tools like CapCut/Premiere) and proficiency with basic graphic design (
  Canva
  ).
• Analytics & Paid Media:
  Proficiency with social media management tools (Hootsuite/Buffer/ Sprout Social) and a strong understanding of analytics and paid social advertising (Google Analytics, native platform insights).
• Influencer Relations:
  Strong negotiation, relationship-building skills, and experience managing content creators/influencers (existing network a plus).
• Organization:
  Strong organizational and project management skills.

Join our globally expanding company and grow with us as we continue to build a future of success, united by our core belief: In Trust We Succeed.