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Manager, Ad Operations
hace 2 semanas
General Purpose Of Job
The Manager, Ad Operations is responsible for the success of our advertising campaigns, ensuring smooth execution and optimal performance. The ideal candidate will have a significant AdTech background, an expert-level understanding of digital advertising, and excellent technical skills. This is an ideal role for an AdTech expert with a strong sense of urgency seeking to apply their technical knowledge within our agency.
Key Responsibilities
- Act as a subject matter expert on campaign and platform setup; manage team campaign executions, tracking pixels implementations, AdTech troubleshooting, and tag management system support to ensure proper measurement
- Lead cross-department collaboration to eliminate blockers for day-to-day tasks
- Adhere to data privacy and compliance laws when handling sensitive data
- Partner with internal stakeholders to align on and implement performance KPIs and execution SLAs
- Reinforce best practices for campaign setups and platform implementations
- Act as technical representative with active participation in internal and external meetings
- Lead the discovery, recommendation and potential implementation of new technologies, concepts, or processes
- Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows.
- Establish relationships with third-party vendors and service providers, as needed
- Responsible for managing a team of direct reports (remote and across all Rise locations) with accountability for all aspects of team oversight, including employee onboarding, employee training, employee performance (accountability and behavior), employee retention
- Ensure continual growth and training of junior team members; identify strengths and opportunities for team development; provide ongoing feedback to and develop skills / careers of team members through proactive, regular conversations and collaboration
- Assign work across team members to leverage each person's individual skills, as well as motivate their interests and keep them challenged; collaborate with Technical Project Managers re: same
- Provide high-level technical and decision-making mentorship
- Lead the response to major AdTech incidents coordinating resolution and mitigation efforts
- Stay up-to-date with industry trends and best practices and share with team members
- Channels include but are not limited to: Programmatic, Search, SEO, Social, Affiliate, Marketplace, Influencer, Broadcast and Out of Home.
Education
Job Requirements:
- Bachelor's degree (communications, marketing, advertising, or business)
- Ability to speak, read and write the English language
Experience
- 5+ years of hands-on technical experience in ad operations or a related field
- 2+ years of experience with 2+ direct reports
- Experience leading an international team (US, Mexico, India) is a plus
- Strong knowledge of digital and traditional marketing channels, platforms, and tools
- Experience implementing an analytics platform, conversion API, data management platform, and/or tag management platform
- Strong knowledge of digital marketing channels, platforms, and tools
- Analytical, problem-solving, communication, and interpersonal skills
Certificates, Licenses, Registrations
N/A
Technology
