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Retention Marketing Manager
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Retention Marketing Manager
At TLNT, we believe that recruitment is more than just filling roles — it's about connecting humans with humans. We're a people-first organization partnering with top U.S. companies to help them grow by attracting exceptional talent, and we know that the right content can open the right doors.
About our partner: Join a fast-growing, direct-to-consumer lifestyle brand rooted in outdoor culture, premium products, and compelling storytelling. With a highly engaged audience and a strong digital presence, the company operates in a dynamic, entrepreneurial environment focused on delivering a best-in-class online shopping experience while scaling an ever-evolving product portfolio.
About the role: We are seeking a data-obsessed Retention Marketing Manager to own the lifecycle strategy for the entire company's portfolio. In this role, you will be the steward of their most valuable asset—their customer database. You will move beyond simple "eblast" strategies to build sophisticated, cross-brand journeys that increase Customer Lifetime Value (LTV) and deepen community engagement. You will bridge the gap between their high-level media content and their physical product, ensuring that a fan of the show becomes a lifelong user of their gear.
This is an excellent opportunity to grow your career with a leading US-based company—fully remote.
What You'll Do
Lifecycle Strategy: Architect and execute comprehensive Email and SMS strategies across all brands, ensuring LTV growth for key customer cohorts. Develop a personalized nurturing plan to move contacts from lead to customer to loyal customer to referrer.Campaign Planning: Manage the Email and SMS calendar to balance high-volume commerce periods (season openers, Black Friday) with content-led engagement.Database Segmentation: specific segments based on purchase history, browsing behavior, and content affinity. (e.g., ensuring a whitetail deer hunter receives relevant gear recommendations, not turkey calls).Automation & Flows: Audit, build, and optimize automated flows (Welcome Series, Abandoned Cart, Post-Purchase, Win-back) to drive "always-on" revenue.Testing & Optimization: Lead a rigorous A/B testing roadmap for subject lines, creative, send times, and landing pages to relentlessly improve Open Rates, CTR, and Conversion Rates.Cross-Pollination: Develop strategies to introduce customers of one brand (e.g., First Lite) to their emerging brands (e.g., Phelps Game Calls), leveraging the brand umbrella as the unifying trust mark.Reporting: Provide weekly and monthly reporting on retention KPIs (LTV, Churn, Repeat Purchase Rate) to the Sr. Director of Media.What You Need
3-5 years of experience in retention, CRM, or email marketing, preferably in the outdoor or DTC e-commerce space.Deep proficiency with ESPs (Klaviyo preferred) and SMS platforms (Klaviyo, Attentive, Postscript, or similar).Strong copywriting skills—ability to mimic the authentic, knowledgeable, and irreverent voice of the crew.An analytical mindset with the ability to interpret data and translate it into actionable growth strategies.Passion for the outdoors (hunting, fishing, conservation) is a significant plus.Salary & Perks
Competitive SalaryThis is a full-time, long-term position. The position is immediately available and requires entering into an independent contractor agreement with TLNT.Work from home.Monday through Friday, 8:00 a.m. to 5:00 p.m. (+/- 1 hour accepted) - PST.Additional perks.The next step will take you to an application form that requires you to answer some questions and upload your resume in English. Please answer completely so that we can get to know you better.
