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summer intern- content strategy
hace 2 semanas
Project Name: Creative & Content Intern
Area: Creative, Content & Campaigns
Business Unit: Central
Office Location: Monterrey, Mexico Office Margain
Current Year: Sophomore or Junior
Career(s) of Interest: Advertising, Marketing, Digital Communications, or Related Fields
Internship Description:
Project Objective: Develop a content strategy for corporate social media channels that aligns with brand guidelines, enhances engagement, and supports overall communication objectives.
Challenges for Student:
- Analyze audience behaviors, interests, and emerging trends
- Transform the company´s strategic priorities into creative, audience-centric content
- Understand and apply the brand´s tone and voice in digital content
Main Responsibilities and Activities:
- Research audience insights and trends
- Propose innovative content ideas tailored for corporate social media
- Create social media/digital content
- Work closely with the Content Studio team to guide execution and maintain consistency
Specific requirements, technical and soft skills:
- Strong communication and writing skills in English
- Creativity and attention to detail
- Time management and organizational skills
- Problem-solving mindset
