SIX Trade Marketing Leader
hace 2 semanas
Objetivo
Impulsar el crecimiento del canal
SIX
mediante estrategias de Trade Marketing que fortalezcan la ejecución comercial, el desarrollo del portafolio y la expansión nacional.
Principales actividades
- Desarrollar y ejecutar el plan de cerveza y BAS del canal SIX.
- Proponer iniciativas BTL y CAPEX Comercial.
- Implementar acciones para ganar
Market Share y rentabilidad (FGP)
. - Colaborar en estrategias de portafolio y promociones con RMG, Regiones y Cadena SIX.
- Monitorear resultados y proponer mejoras.
- Apoyar el plan de expansión nacional.
Requisitos
- Licenciatura o Ingeniería.
- +5 años de experiencia en
Ventas, Trade Marketing o Revenue Management
. - Excel avanzado
e
inglés intermedio. - Habilidades de liderazgo, colaboración y pensamiento crítico.
- Conocimiento del
shopper
y la
categoría.
-
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