User Research Analyst

Company Overview

DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit:

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Team Overview

As part of DiDi's research team you will help to understand users financial needs and transform them into business solutions.

 You will be able to become the voice of users and consumers gathering key insights and supporting the execution of research of DiDi's Fintech group.
Role Responsibilities
User Insights & Research

• Conduct user research to uncover user financial behaviors and needs (end-to-end research process)
• Synthesize findings from user studies, surveys, and external sources into actionable insights

 Stakeholder Management & Communication

• Engage with internal teams to understand business challenges and align insights with strategic goals
• Develop high-impact client deliverables with a structured storyline to communicate key insights effectively
• Ensure quality control by conducting thorough data validation and accuracy checks
• Facilitate cross-functional knowledge sharing within and across teams

Role Qualifications

• Passion into Fintech businness
• Bachelor's degree. Quantitative fields preferred (economics, finance, business administration, engineering, marketing)  
• 2 years of experience at Market Research (preferable from agencies such as Kantar, Ipsos, Nielsen, De la Riva, etc)
• Strong analytical skills, with a structured-oriented mindset
• Background in quantitative and qualitative research methodologies is preferable
• Excellent communication and presentation skills; able to translate complex findings into actionable business insights
• Self-motivated, proactive learner
• Thrives in a fast-paced environment, works independently, and manages tasks with exceptional attention to detail
• Strong organizational and time management skills, with a collaborative and team-oriented approach
• Fluent in English (written and spoken) is a must
• Advance excel is a must

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That's why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions and better serve the communities we're a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on

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