Marketing Group Manager

hace 1 semana

MEX KROMA Tultitlan DC, México PPG A tiempo completo

As Group Marketing Manager (for Architectural Category) you will lead marketing strategies to increase company growth and strengthen market presence. You will understand the main market trends, to maximize them in a product portfolio that meets the needs of different target audiences. This job is located in Mexico City and reports to the Product & Brand Director.

Key Responsibilities

  • Develop the long-term product strategy of the lines in charge, aligning this strategy with the national and global business goals.

  • Thoroughly analyze the market and competition to identify opportunities and threats and use this data to design portfolio strategies.

  • Lead the innovation process of the products in charge using external and internal insights

  • Collaborate and participate in diverse teams for constructing cross-category strategies in the medium and long term.

  • Lead market research and data analysis needs to gain valuable insights into consumer behavior and market trends.

  • Perform post-mortem analysis of implemented strategies and provide recommendations to increase results.

  • Propose and manage the national promotional strategy

  • Oversee and lead a team of marketing professionals, providing direction.

  • Collaborate with the sales team to ensure understanding between the different commercial layers and ensure a correct implementation of the strategy for the end customer

  • Collaboration with the pricing team ensuring the profitability of the categories in charge and guaranteeing strategy.

  • Create closeness with our teams for developing projects.

  • Stay up-to-date on trends and developments in the paint market and the construction industry, and global and national trends that may affect the business

Qualifications

  • Bachelor's Degree in Marketing, Business Adm, Communication or related

  • Desirable Master in Marketing or business management

  • English at advanced level

  • 6+ years of experience managing product portafolio and responsibilities mentioned above

  • Skills: negotiation, communication, numerical and strategical thinking, leadership, teams management.

Benefits such as salary, medical insurance, life insurance, between others will be discussed in the process. #LI-Hybrid

PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply. 
 
Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
 

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