Measurement Analyst, Media Lab

hace 2 semanas

Ciudad de México, Ciudad de México Google A tiempo completo
Minimum qualifications:
  • Master's degree in a Science, Technology, Engineering or Mathematics (STEM) field or equivalent practical experience.
  • 4 years of experience leading the end-to-end lifecycle of quantitative research projects.
  • Experience in campaign brand lift measurement, using analytical insights to guide media planning, or using digital marketing products/processes (e.g., analytics, performance incrementality, and multi-touch attribution).
  • Experience with social analytics tools like Sprinkler, Brandwatch and social platform APIs like X, YouTube etc.
  • Ability to communicate in English fluently, in order to communicate with stakeholders, clients, and teams.
Preferred qualifications:
  • Experience leading change management initiatives, specifically transitioning large teams from legacy reporting methods to new KPI frameworks.
  • Experience with Python or R for statistical analysis and data automation.
  • Experience transforming complex business problems into actionable marketing recommendations.
  • Knowledge of social media API constraints, data storage policies, and cross-platform data aggregation issues (e.g., understanding nuances between impressions vs. engagements and time-series accuracy).
About the job:

As the Measurement Lead for Social, you will play a pivotal role in transforming how we value social media by making measurement simple, precise, and impactful. You will serve as the bridge between technical Data Science teams and core business stakeholders, in order to show the incremental impact.

In this role, you will lead the integration of Owned and Earned social data into Media Mix Models (MMMs), addressing complex data infrastructure issues—to build a measurement baseline. You will act as a subject matter expert, translating messy social signals (from tools like Sprinklr and Brandwatch) into meaningful business insights. You will drive a cultural shift across global teams toward standardized, clear benchmarks that enable decision-making and drive business impact.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities:
  • Lead the initiative to integrate Owned and Earned social data into MMMs to quantify exactly how social drives business outcomes. You will apply statistical techniques to validate social impact.
  • Partner closely with Data Solutions teams to fix the "plumbing" of our social data. You will architect and automate tagging protocols, taxonomy, and data pipelines to resolve granularity issues.
  • Execute a strategic shift in performance tracking by guiding teams across all regions to retire complex legacy formulas in favor of clear, standardized benchmarks and functional outcome measurement.
  • Act as a translator between technical data engineering teams and marketing leadership. You will influence stakeholders to adopt new measurement frameworks that align with Google's broader analytical goals.

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