Innovation & AI Specialist

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Main Purpose

To drive the adoption and effective use of AI as a strategic innovation enabler across the entire product development lifecycle, with a strong focus on delivering consumer-centric solutions. This role ensures that AI capabilities are integrated in our end to end product innovation processes to enhance consumer understanding, improve decision-making, accelerate time-to-market, and unlock new growth opportunities, while fostering a strong innovation mindset within the organization.

Key Resposibilities

AI Research & Scouting

• Continuously monitor, research, and assess emerging AI technologies, tools, and methodologies relevant to NPD (new product development) and the end-to-end innovation process.
• Identify and evaluate external business cases and benchmarks to inspire AI integration opportunities.
• Translate global AI trends into actionable recommendations for the organization.
• Collaborate with consumer insights teams to align AI research with unmet consumer needs and market dynamics.

AI Integration & Enablement

• Identify, test, and implement AI solutions that support key innovation activities (e.g., synthetic personas, market research, trend analysis, concept development, user testing, launch planning, and creative asset generation).
• Work alongside cross-functional teams (Marketing, Innovation, Trade Marketing, R&D) to integrate AI into existing workflows, processes, and toolkits.
• Support pilots, experimentation, and proof-of-concept initiatives using AI throughout the NPD process.
• Ensure AI integration creates measurable value for both internal stakeholders and end consumers.

Capability Building & Advocac

• Act as an internal advocate and subject-matter expert for AI-driven innovation enablers.
• Develop and deliver internal training, demos, or guides to help teams understand and adopt AI tools effectively.
• Promote a culture of curiosity, experimentation, and responsible AI use within the innovation community.
• Provide training and guidance on how to leverage AI ethically and responsibly, with clear benefits for consumers and the business.

Collaboration & Impact Tracking

• Partner with regional business units and functions to identify specific needs and co-create AI-based solutions.
• Monitor and report on the impact of AI tools on innovation outcomes (e.g., speed to market, consumer insights quality).
• Support continuous improvement by collecting feedback and iterating on AI tool usage and integration.

Minium Qualifications

• Bachelor's degree required in a relevant field such as Innovation, Marketing, Business Administration, Data Science, Engineering, or a related discipline
• Professional and Conversational working proficiency in
  English - verbal and written.
• 2-4 years of experience in roles related to Innovation, Digital Transformation, Marketing Analytics or AI application in business contexts.
• Hands-on experience applying AI or advanced digital tools to solve business challenges, ideally in consumer goods or related industries.
• Experience working in cross-functional or with multi-national teams.
• Exposure to new product development (NPD) or marketing innovation processes, as well as to consumer-centric methodologies, is is highly desirable.
• Understanding of AI tools, technologies, and trends relevant to consumer goods innovation (e.g., generative AI, predictive analytics, synthetic persona creation, trend analysis).
• Ability to evaluate, test, and implement AI solutions for business use cases — from idea generation to launch support.
• Familiarity with innovation methodologies (e.g., racu, agile frameworks) and how AI can enhance these processes.
• Comfortable with data interpretation, insight generation, and storytelling using AI-enabled outputs.
• Good understanding of data governance, privacy, and ethical AI considerations.

At Sigma, we promote uniqueness. We recognize and celebrate the unique value of people, promoting equal opportunities without discriminating based on political affiliation, culture, age, pregnancy, marital status, gender, nationality, socioeconomic level, maternity, paternity, religion, sexual orientation, ethnic origin, or type of disability.

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