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Senior Analyst, Category Management
hace 3 semanas
Requisition ID:
68667
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including
Whirlpool
,
KitchenAid
,
JennAir, Maytag
,
Amana,
Brastemp
,
Consul
, and
InSinkErator
. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at
The team you will be a part of
The Category Management team develops and implements marketing strategies to identify effective distribution channels. Researches and analyzes the marketplace to identify new channel, partnership and co-branding opportunities. Develops and monitors channel opportunities, licensing agreements, joint ventures and partnerships to maximize revenues. Designs, develops and implements marketing programs with third-party partners.
This Role In Summary
La posición forma parte del equipo de Merchandising de LARN, formando parte de la estructura de México.
La posición cuenta con la responsabilidad de desarrollar estrategias de pricing mediante análisis del consumidor, mercado y competencia. Todo dentro de un marco de colaboración con equipos multidisciplinarios como lo son Ventas, Producto, Promotoria y Marcas para asegurar el buen performance de sus segmentos y cumplir con los KPIs establecidos.
El rol de Senior Analyst Category Management cuenta con la responsabilidad de resolver retos complejos relacionados con la estrategia comercial para asegurar la mejor ecuación de valor para el consumidor así como para la compañía.
Your Responsibilities Will Include
- Planeación y ejecución de estrategia de portafolio a lo largo de los Canales de Venta
- Planeación estratégica promocional
- Monitorear Sell Out y Sell In de sus segmentos
- Monitorear y analizar productos de competencia en el mercado
- Analizar precios en el mercado
- Identificación de oportunidades incrementales en mercado
- Accionar ante altas/bajas en demanda vs plan en base a análisis de fundamentales
- Colaborar con el equipos multidisciplinarios para determinar volúmenes de venta de acuerdo a los targets, asegurar el mejor lineal para cada Trade Partner, la correcta ejecución de las promociones y los resultados de las mismas
- Entendimiento de ciclo de planeación de demanda
- Ejecutar nuevos lanzamientos de producto; Evaluar business cases, definir precio, volumen anual, presentar a ventas y Trade Partners y asegurar correcta ejecución de flooring y presencia tanto en canales tradicionales como no tradicionales
- Monitoreo constante de los KPIs y metas de sus segmentos y accionar estrategias que permitan cumplirlos
Minimum Requirements
- Licenciatura en Mercadotecnia, Administración de Empresas, Finanzas o afín
- Experiencia de al menos 2.5 años en Merchandising, Marketing o Área comercial
- Inglés fluido
- Excelente manejo de Excel y Google Sheets
- Conocimiento/ manejo de Tableau (preferentemente)
- Experiencia en manejo de SAP (preferentemente)
- Excelente capacidad de análisis y solución de problemas
- Habilidades interpersonales, experiencia de trabajo en equipo.
- Habilidades financieras, desarrollo de producto, negociación, liderazgo, manejo del estrés
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
