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Summary
Job Description
In this role, the Consumer Advocacy & Social Intel Analyst will
- Influence business decisions by generating insights obtained through Social Listening, Ratings/Reviews & Contact Center data.
- Drive action & business decisions through Contact Center, Ratings/Reviews & Social Intelligence
- Translate data and insights across multiple data sources into actionable stories that resonate with the functional teams or audience.
- Analyze & measure consumer contacts, identify insights that shape decisions & drive corrective actions
- Build engaging presentations and be able to clearly explain and defend complex analysis, recommendations, and alternatives not chosen
- Innovate and push our thinking on how to offer best-in-class social intelligence
- Measure and analyze online shopping comments and star ratings to identify pain points and opportunities for growth.
- Execute the social listening and intelligence strategy in support of Kraft Heinz initiatives and priorities.
- Lead the development of social listening queries and reporting for respective Brands, Competitors and Categories
- Lead social research across Marketing, Insights, Sales, or R&D needs/objectives.
- Deliver actionable social insight recommendations that drive strategies to win in the marketplace.
- Act as the liaison between the Consumer and Cross-Functional stakeholders
- Present the comprehensive Voice of the Consumer at monthly leadership meetings
Successful Analyst will be
- Flexible Be flexible and creative to adjust to changing priorities and business challenges. Deal with ambiguity, while showing strong drive for results. Highly adaptable, works well in an environment of change
- Strong Communicator Showcase strong communication skills through distilled clean/concise insights that drive empathy and storytelling behaviors. Comfortable presenting and collaborating with people remotely and/or virtually
- Self-motivated Ability to handle many workstreams and contending priorities
- Analytical Ability to see through data and recognize patterns to inform brand actions
- Collaborator Team player, works well in a fast-paced entrepreneurial environment
- Curiosity & Action Have intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results
Location(s)
Mexico City - Antara Tower A - 5th Floor - Local Office
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes
.