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Senior Specialist, Marketing
hace 2 semanas
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Senior Specialist, MarketingOverview- Support of the execution of the annual B2B Marketing Plan for Issuers and strategic partners in Mexico
- Development of B2B materials and communications that integrate Mastercard's value proposition with each client's objectives
- Cross-functionally work with Product, D&S, Account Management, Advisors, Sponsorships and external agencies to deliver integrated, high-impact solutions
- Day-to-day coordination with the BTL agency to ensure on-time and high-quality deliverables
- Support of events, workshops and sponsorship activations that bring Mastercard's platforms to life
- Ensures brand consistency, operational excellence and full compliance with internal processes and financial controls
Role
- Ensures seamless operational coordination for B2B Marketing, including project tracking, reporting, asset management and alignment with regional teams
- Leads brand governance with Issuers, ensuring correct and consistent use of Mastercard brand guidelines across all KV, assets and client communications
- Manages the Marketing Center platform, overseeing the upload, approval and availability of all marketing assets for Issuers
- Drives Issuer amplification by developing communication assets and toolkits that strengthen the visibility of Mastercard's products, benefits and value propositions
- Supports sales teams in identifying marketing opportunities, shaping ideas and tailoring creative concepts to Issuer strategies, building strong, compelling commercial narratives
- Partners with Product, D&S, Account Management and Regional Marketing to develop integrated, insight-led proposals tailored to each client
- Coordinates and guides the BTL agency on creative development, ensuring clear briefs, strategic alignment and outstanding execution
- Manages merchandising needs for client programs and events, ensuring brand consistency and smooth coordination with vendor
- Monitors, controls and reports on B2B project budgets, ensuring compliance with financial processes and audit requirements
All About You
- Advanced English and excellent Spanish writing skills
- Strong project management and execution discipline
- Experience coordinating BTL agencies and developing communication materials
- Ability to work cross-functionally and manage multiple projects simultaneously
- Detail-oriented, organized, analytical and proactive
- Experience managing budgets, vendors and negotiations
- Strong relationship-building skills with agencies, partners and internal teams
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
