Brand Senior Specialist

At JTI we celebrate differences, and everyone truly belongs.46,000 people from all over the worldare continuously building their unique success story with us.83% of employees feel happyworking at JTI.To make a difference with us, all you need to do is bring yourhuman best.What will your story be? Apply nowLearn more Rol PermanentContact Alfredo Laferte, Talent Attraction ExpertBrand Senior SpecialistPurpose of the roleThe Brand Senior Specialist is reporting and working closely with the Marketing Director to generate portfolio & Brand strategies and to translate them into action plans to drive brand equity building of JTI brands in Mexico, improve consumer engagement and drive business growth. Using market and consumer data & analysis to formulate brand portfolio and pricing strategies to address JTI's portfolio needs, developing & delivering clear action plans on what is relevant to the consumers, all within the legal framework (brand positioning, price opportunities, new brand/product introductions, packaging/product upgrade, messaging that engages the consumer).Areas of responsibilityResponsible for analyzing consumer needs and market dynamics to build a relevant portfolio aligned with business goals. Supports the Marketing Director in shaping portfolio and brand strategies, developing and executing brand plans across product, packaging, and consumer engagement. Leads NPD projects, ensuring timely delivery, cross-functional collaboration, and alignment with global processes.Ensures brand integrity in full compliance with Global Brand Guidelines and Marketing Standards. Supports Marketing and Sales teams to align local execution with global frameworks, maintaining consistency in brand equity. Manages marketing agencies to secure quality, cost-effective deliverables and oversees budget utilization in line with JTI procurement processes.Actively support with the definition of the pricing strategies, identifying price challenges & opportunities, recommending pricing scenarios by having a clear understanding of consumer behavior and pricing dynamics in the market.Develops all elements of the marketing mix product, packaging, and communication to strengthen brand equity and ensure alignment with positioning. Creates local materials within brand and regulatory guidelines for use across consumer and trade channels. Defines and evaluates program effectiveness through KPIs, recommending actions to enhance consumer engagement.Analyzes brand performance to identify short and longterm opportunities, generating actionable consumer insights and competitive understanding. Monitors market trends and competitor activity to support effective portfolio and communication strategies. Contributes to monthly forecasting with data-driven input on brand performance and consumer behaviorRequirementsUniversity degree; degree in Marketing, Communication or Business represents a plusMinimum of 5 years of experience in FMGC Brand / Trade Marketing functionsHands-on experience in brand portfolio strategy & product developmentConversant with the monitoring and analysis of consumer/trade trends & competitive intelligenceFluency in English. Strong written and verbal communication skillsStrong proficiency in PowerPoint and Excel is requiredOur BenefitsMajor Medical InsuranceLife InsuranceAnnual bonus of 30 days100% vacation pay bonus15 days of vacation13% Savings Fund (capped according to local law)NWOW Bonus (New Ways of Working)Grocery vouchers (7.5% of capped salary)Restaurant vouchers $2,000 MXN per monthAre you ready to join us? Build your success story at JTI. Apply nowNext StepsAfter applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.