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Sr. Analyst, Retention

hace 3 días

Ciudad de México, Ciudad de México Warner Bros. Discovery A tiempo completo

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the
storytellers
bringing our characters to life, the
creators
bringing them to your living rooms and the
dreamers
creating what's next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Role Overview

The
Senior Retention & Engagement Analytics Analyst
plays a central role in shaping data-driven strategies that improve retention, reduce churn, and enhance engagement across LATAM. This role blends analytical depth with strong cross-functional collaboration, supporting lifecycle marketing, CRM, product, and leadership teams.

You will uncover actionable insights, guide testing frameworks, support predictive modeling, and ensure CRM communications and lifecycle programs are optimized for performance. You will work closely not only across LATAM but also with
regional teams in EMEA, APAC, and North America
to align on global frameworks, compare benchmarks, and share best practices.

Key Responsibilities

Insights, Analytics & Reporting

  • Analyze customer behavior across the lifecycle to identify churn drivers, engagement opportunities, and growth potential.
  • Build and maintain dashboards and reports tracking
    churn, retention, engagement, and CRM performance
    .
  • Translate data into clear narratives and strategic recommendations for marketing, product, and senior leadership.
  • Provide insights for quarterly and annual
    forecasting cycles
    , supporting churn assumptions and budget planning.

Churn Forecasting & Budget Impact

  • Support the development and refinement of
    churn forecasting models
    for the LATAM region.
  • Provide analytical inputs to help finance and leadership teams understand
    how retention strategies influence budget, revenue, and subscriber projections
    .
  • Partner with regional finance teams to validate forecast accuracy and refine key retention assumptions.

Experimentation & Segmentation

  • Design, execute, and evaluate
    A/B and multivariate tests
    to improve CRM channel performance.
  • Develop and support automated and dynamic segmentation for lifecycle journeys and personalized experiences.
  • Collaborate with global data science teams on
    predictive models
    (e.g., churn risk, upsell propensity, winback scoring).

MarTech & Data Infrastructure

  • Work with MarTech, CRM Ops, and data engineering to ensure accurate and consistent
    data flows across Braze, mParticle, Amplitude, Looker
    , and related platforms.
  • Support data layer improvements, schema updates, and analytics-driven enhancements to CRM tooling.
  • Contribute to system migrations, dashboard consolidation, and regional rollout of new analytics capabilities.

Cross-Regional Collaboration

  • Partner with other analytics teams across
    EMEA, APAC, and North America
    to:
  • Align on experimentation frameworks
  • Share best practices and cross-market insights
  • Benchmark LATAM performance vs. other regions
  • Coordinate global reporting or modeling initiatives
  • Represent LATAM analytics in global meetings, steering groups, and project launches.

Regional & Cross-Functional Partnership

  • Work closely with LATAM CRM, content, product, marketing, and finance teams to contextualize performance trends.
  • Provide insights that reflect unique cultural and behavioral dynamics across the region.
  • Ensure strategic alignment with global retention frameworks and lifecycle plans.

Key Metrics You Will Influence

  • Monthly and quarterly churn/retention performance
  • Churn and retention forecasting accuracy
  • CRM campaign effectiveness (open rate, CTR, conversion)
  • Engagement across lifecycle stages
  • Subscriber LTV and revenue impact from retention strategies
  • Adoption and accuracy of predictive segmentation

Required Skills & Experience

  • 5+ years of experience in
    CRM, retention, lifecycle, or marketing analytics
    , ideally within a subscription or digital business.
  • Strong proficiency in
    SQL
    , data manipulation, and data visualization.
  • Hands-on experience with CRM and analytics platforms such as
    Braze, Amplitude, Looker, mParticle
    , or similar.
  • Understanding of
    churn forecasting, retention modeling, and financial impact
    of retention strategies.
  • Strong knowledge of
    A/B testing
    , experimentation frameworks, and performance measurement.
  • Excellent communication skills with the ability to influence and inform senior stakeholders.
  • Comfortable working in fast-paced, multicultural environments across multiple LATAM markets.
  • Fluent in
    Spanish and English
    .

Preferred Qualities

  • Proactive, curious, and highly analytical.
  • Comfortable moving between detailed analysis and high-level strategy.
  • Strong collaborator who thrives in cross-regional, cross-functional environments.
  • Passion for storytelling, content, and consumer behavior in the streaming space.
  • Ability to propose new ideas and drive initiatives independently.

How We Get Things Done…

This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at

along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our
accessibility page
for instructions to submit your request.