Especialista em SEO

hace 6 días

Ciudad de México, Ciudad de México Clara A tiempo completo

What you'll do

We're looking for a
Growth Web & SEO Specialist
who lives and breathes the internet, understands how things work under the hood, and gets excited about growing traffic through smart, modern strategies.

In this role, you'll own Clara's marketing website and search visibility — combining technical execution, AI curiosity, and growth intuition to build a digital experience that not only looks great but scales fast.

You will:

  • Take charge of Clara's marketing site: ensure content reflects our positioning, keep pages updated and optimized for performance and speed. Collaborate with content, design, and engineering teams to deliver a best-in-class experience. Use tools like
    Webflow
    ,
    HubSpot
    , or
    Framer
    to build and iterate quickly (no need to be a pro — just eager to learn).
  • Lead SEO strategies with a demand focus: own Clara's SEO roadmap, balancing technical, on-page, and authority-building initiatives. Drive not just traffic, but qualified demand and measurable business impact.
  • Go beyond traditional SEO: experiment with AI-driven approaches like Generative Engine Optimization (GEO), measuring performance across
    LLMs
    and AI-native search tools.
  • Be hands-on: whether updating a page, optimizing content, coding with
    LLMs
    or exploring automation, you'll be proactive, resourceful, and ready to build fast.
  • Turn data into impact: use tools like
    GA4
    ,
    GSC
    ,
    Metabase
    , and
    SEMrush
    to uncover insights, prioritize actions, and translate them into growth. Communicate performance and opportunities clearly to stakeholders and executives.

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. The preferred qualifications are a bonus, not a requirement.

Must haves

  • 4+ years of hands-on experience in
    SEO
    and website optimization, with demonstrated strength across technical, content, and authority pillars.
  • Experience working directly with
    Webflow
    ,
    HubSpot CMS
    ,
    Framer
    , or other modern CMS platforms.
  • Familiarity with
    SEO auditing tools
    and
    web analytics
    .
  • Working proficiency in English and Spanish.
  • Excellent verbal and written communication skills.
  • Strong project management and cross-functional collaboration abilities.
  • Curiosity and working knowledge of
    AI tools
    like
    ChatGPT
    ,
    Gemini
    , or
    Claude
    to enhance productivity.

Nice to haves

  • Deep experience using
    Webflow
    as your primary CMS.
  • Comfort working in
    Framer
    ,
    Replit
    , or other AI-forward platforms.
  • Experience with
    automation
    or
    low-code platforms
    (e.g.
    N8N
    ,
    Zapier
    ,
    Make
    ).
  • Educational background in Computer Science, Engineering, or a related field.
  • A strong visual and UX sensibility.
  • Familiarity with
    CRO
    and A/B testing frameworks.

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