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Digital Marketing Manager

hace 2 semanas

Guadalajara, Jalisco, México MezTal A tiempo completo

We are seeking a
Digital Marketing Manager
to lead and execute marketing strategies that drive brand positioning, engagement, and lead generation across a portfolio of communities and business lines. This role requires a strong mix of strategic thinking, hands-on digital marketing expertise, and the ability to guide cross-functional teams toward measurable results.

Key Responsibilities

  • Develop and implement comprehensive digital marketing strategies, including paid media, social media, email, website optimization, and SEO/SEM initiatives
  • Elevate community and brand positioning through online channels, differentiating from competition with clear, compelling messaging
  • Partner with sales leaders to understand occupancy and growth goals, offering strategic marketing solutions that support lead generation and conversion
  • Plan and execute digital campaigns to support events, promotions, and long-term brand awareness
  • Lead the creation and management of content across digital platforms, ensuring alignment with brand voice and objectives
  • Collaborate with internal and external creative teams to develop marketing assets (ads, landing pages, email campaigns, social media content, videos, etc.)
  • Manage and oversee campaign calendars, timelines, and approvals to ensure on-time and high-quality execution
  • Use analytics tools (Salesforce, Power BI, Google Analytics, social media dashboards) to track campaign performance, optimize ROI, and report actionable insights
  • Maintain up-to-date websites and digital properties, ensuring accuracy of content, imagery, and offers
  • Research and implement best practices in digital marketing, testing new channels, formats, and technologies (e.g., AI tools, marketing automation)
  • Provide guidance and training to sales teams on leveraging digital marketing campaigns to reach occupancy and engagement targets
  • Collaborate with cross-functional teams to support initiatives in related areas, such as post-acute care or specialized service lines

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • Minimum of 4 years of experience in digital marketing, with expertise in multi-channel campaign execution, analytics, and project management
  • Experience in healthcare, senior services, or hospitality is a plus
  • Strong communication, leadership, and project management skills
  • Proficiency with marketing platforms and tools (Google Ads, Meta Ads Manager, Salesforce, HubSpot/Marketo, SEO/SEM tools, etc.)
  • Travel Requirements: Occasional travel within the U.S. for meetings, planning sessions, or industry conferences (approximately 30 days per year)

Benefits

  • Christmas Bonus: 30 days, to be paid in December
  • Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN
  • Minor Medical Insurance: VRIM membership with special discounts on doctor's appointments and accident reimbursements
  • Dental Insurance: Always smile with confidence
  • Life Insurance
  • Vacation Days: 12 vacation days
    • Floating Holidays: 3
  • Cell Phone Reimbursement & Transportation Subsidy
  • Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work
  • Multicultural Exposure: Work with operations within Mexico and the United States
  • MezTal Internal Events: Strike a healthy balance between your professional and personal goals
  • Exclusive Discounts: Benefits with different companies for being part of MezTal
  • Academic Agreements: Access to national universities and language schools
  • Career Growth: We will search for the best conditions for progressing in your career