Category Strategy Manager

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Hello, we are Haleon—a global leader in consumer health, shaped by those who join us. Together, we are transforming everyday health for billions of people, driving innovation and growth across our portfolio of trusted brands, including
Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum
. Powered by a unique blend of deep human insight and cutting-edge science, we are building a company where we shape the future, take ownership, and co-create meaningful solutions in an environment of collaboration.

The
Category Strategy Manager
within Commercial Excellence is responsible for developing and optimizing category growth strategies across key LATAM markets. This role enhances Haleon's positioning in the consumer health business by leveraging market insights, competitive intelligence, and shopper behavior analysis. The manager collaborates with teams across Marketing, Sales, Revenue Growth Management, and Trade Marketing to ensure Haleon's brands align with market opportunities, customer needs, and shopper behaviors—maximizing profitability, revenue, and market share

Key Responsibilities

• Define and implement category strategies, identify growth opportunities, and tailor initiatives for various sales channels (e-commerce, modern trade, pharmacy, traditional trade).
• Utilize data analytics and consumer research to evaluate category performance, track trends, and assess competitive benchmarks.
• Partner with trade marketing and sales teams to execute go-to-market strategies, define pricing/promotional guidelines, and drive best-in-class activations.
• Identify unmet consumer needs to support innovation and product launches while ensuring brand strategies align with category priorities.
• Act as the bridge between commercial and marketing, embed category strategies into business plans, and drive a data-driven decision-making culture. 6. Lead a team of category specialists, foster collaboration, and develop best practices for strategic execution.

**Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:**

• Bachelor's degree in Industrial Engineering, International Business, Business Administration, or Marketing
• Experience in category management, finance, trade marketing, and supply chain Strategic thinking, analytical skills, and market insights
• Project management, communication, negotiation, and leadership

If you feel this is your next career step, apply by 11/06/2025
Job Posting End Date

Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We'll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates
The Haleon recruitment team will contact you using a Haleon email account ). If you are not sure whether the email you received is from Haleon, please get in touch.