Digital Marketing Specialist

hace 1 semana

Hermosillo, Sonora, México Necodex A tiempo completo

Esta vacante viene de la bolsa de empleo

Vacante para la empresa Necodex en Centro - Hermosillo, Sonora

Overview

The Digital Marketing Specialist leads the development and execution of digital marketing

strategies with a primary focus on driving student enrollment and retention. This role

manages paid and organic campaigns, oversees funnels and automation systems, and

leverages AI-driven tools to enhance engagement and conversion performance. The ideal

candidate brings strong experience in performance marketing, enrollment-focused

outreach, and CRM-based lead nurturing.

Key Responsibilities

Digital Campaign Management

  • Plan, launch, and optimize paid and organic digital marketing campaigns.
  • Conduct audience research, refine targeting, and manage campaign performance.
  • Execute A/B tests and adjust messaging, creative, and strategy based on results

Paid Advertising

  • Manage Meta Ads and Google Ads campaigns from setup through optimization.
  • Implement retargeting and scaling strategies to increase ROI.
  • Monitor platform performance and adapt to new features and best practices.
  • Marketing Automation & AI Integration
  • Deploy and manage AI agents to improve engagement and streamline marketing

    workflows.
  • Build automated nurturing sequences and customer journeys.
  • Integrate automation to support efficiency and improve conversion performance.
  • Lead Generation & Funnel Management
  • Build and optimize funnels using * and GoHighLevel (GHL).
  • Manage lead capture, list building, segmentation, and nurturing.
  • Drive improvements in conversion rates across all stages of the funnel.

Reporting & Analytics

  • Track and analyze KPIs across all marketing channels.
  • Prepare clear performance reports and use insights to guide strategic decisions.
  • Maintain accurate tracking and attribution across platforms.

Cross-Functional Collaboration

  • Work with creative, sales, and operations teams to align marketing initiatives.
  • Ensure consistent messaging and brand alignment across all campaigns.
  • Support internal teams with marketing insights and campaign data.

Qualifications & Requirements

  • Proven experience in digital marketing with a strong focus on paid media (Meta Ads

    and Google Ads).
  • Demonstrated ability to drive traffic, engagement, and lead generation.
  • Experience in student recruitment, enrollment marketing, or education-sector

    outreach (strongly preferred).
  • Experience managing funnels, automation, and CRM workflows.
  • Strong analytical skills with the ability to interpret data and optimize accordingly.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Excellent communication, organizational, and problem-solving skills.

Required Tools & Platforms

  • Meta Ads Manager
  • Google Ads
  • GoHighLevel (GHL)
  • Canva

We offer:

  • Law benefits
  • Private medical insurance
  • Hybrid/Remote work
  • And more

Nivel de educación deseada:

Superior - titulado

Nivel de experiencia deseada:

Nivel Medio

Función departamental:

Marketing / RRPP / Comunicación

Industria:

Marketing

Habilidades:

  • English
  • Meta Ads
  • Google Ads
  • Canva
  • Marketing

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