Brand Marketing Manager

About The Company
DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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About The Team/role
We are seeking a visionary and strategically-minded marketing professional to act as the primary steward for the company's identity and market position. This role is crucial for transforming our long-term business strategy into a defined market presence, impactful campaigns, and engaging customer experiences. You will be responsible for leveraging data, consumer insights, and analytical rigor to develop and refine the overall marketing strategy. This leader will guide content creation, manage key agency partnerships, and ensure all communication channels consistently reflect our core values, driving both market perception and commercial success. It requires a strong balance of creative ideation and business-driven execution.
In this role, you'll be...

• Leading the marketing strategy to connect the business ambition with the brand vision, ensuring alignment across all initiatives.
• Acting as the primary driver to translate high-level vision into concrete deliverables and measurable actions.
• Working cross-functionally to define brand territories and identifying key areas for growth and differentiation.
• Creating and articulating the brand's unique value proposition to develop brand position in the competitive landscape.
• Overseeing the execution of integrated marketing efforts, including developing Branding Campaigns and Content across various media.
• Directing external partners and internal teams to manage agencies and social channels, ensuring consistent brand messaging.
• Consistently identifying opportunities to bring innovative ideas to the table to enhance brand perception and engagement.
• Operating with a strong Business-driven mindset, linking brand activities directly to commercial success metrics.
• Leveraging internal and external data to develop insights that inform strategic decisions and campaign optimization.
• Synthesizing complex information to drive research recommendations & discussions with senior leadership.
• Managing the brand budget and tracking key performance indicators (KPIs) to measure the effectiveness of all brand initiatives.
• Serving as the brand guardian, ensuring all communications adhere to brand guidelines.

We're eager to be in touch because you have...

• Possess a proven track record (6+ years) in brand management, marketing, or a related field.
• Have demonstrable success in defining, launching, or repositioning brands.
• Possess a customer-first mindset with a deep passion for insights.
• Exceptional critical thinking, problem-solving, and decision-making skills.
• A track record of being an energetic and optimistic team member with a collaborative spirit and the ability to influence and unify cross-functional teams, peers, and leaders.
• Are an exceptional communicator and presenter, capable of inspiring teams and stakeholders, as well as influencing decisions.
• Exhibit strong analytical skills, comfortable interpreting market research, sales data, and consumer insights.
• A bias for action with a relentless focus on results. You are one who can always find a way around to solve problems.
• Are a dynamic leader who can manage multiple priorities and drive projects to completion in a fast-paced environment.
• Comfortable working in global and matrixed organization structures
• Fluent in Spanish and English.
• Data driven, takes decision based on data analysis to impact business growth.

You'll love working at DiDi because...
We create user value

We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven

We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration

Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity

Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

Growth

We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion

Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams
At DiDi, we believe that our differences are our biggest source of strength. That's why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions and better serve the communities we're a part of.