Integrated Marketing Communication Specialist

hace 2 semanas

Ciudad de México, Ciudad de México The HEINEKEN Company A tiempo completo

HEINEKEN MÉXICO represents the brewing group with the longest tradition in Mexico since its founding in 1890, with a team in Mexico of more than 18,000 employees. Our company values include bringing fun to the lives of our consumers and collaborators by promoting our products responsibly and fostering an environment where people can fully unlock their full potential and enjoy their work. We have a passion for quality in everything we do, we invest in our people, new technologies and continuous improvement processes in our organization. Furthermore, we respect the individual, society and the environment, committing ourselves to the communities where we operate, respecting the Universal Declaration of Human Rights, and following the laws of the countries in which we are operate.

At HEINEKEN, we brew great beers and we build great brands. We are committed to surprising and exciting our consumers and employees everywhere. We have a proud history and heritage in brewing and in our communities. With operations in over 70 markets globally, we are the world's most international brewer. 

We Go Places How about you?

Location: Mexico City

Function: Commerce

Sub Function: Commerce - Marketing - Media

Type of Contract: Permanent


Objetivo del rol

Ayudar al IMC Manager a unificar todos los elementos que hacen parte del desarrollo de una campaña de comunicación para asegurar consistencia en los mensajes en todos los canales de media.

Actividades principales:

  • Gestión y Project Management de campañas de comunicación
  • Gestion  de Briefing creativos y validación de ejecuciones
  • Gestion de marca y creatividad
  • Soportar al IMC Manager en la coordinación de las agencias y equipo interno en los procesos de desarrollo de comunicación
  • Coordinar todas las actividades para que el proceso de IMC se cumpla en tiempo y forma para las marcas prioritarias del portafolio de Heineken México.
  • Asegurar que estén involucradas todas las partes necesarias en el proceso End to End de una campaña de comunicación.
  • Desarrollo e ideación de procesos y WOW Inter agencias para elevar el nivel creativo

Requisitos:

  • Educación: Lic. en Marketing, Publicidad, o afín.
  • Experiencia: Project Management, Marketing y Media.
  • Conocimiento de los procesos end to end de una campaña de comunicación. 
  • Conocimiento de la estructura, perfiles y capabilities de una agencia de publicidad. 
  • Capacidad para coordinar equipos internos, agencias y proveedores.
  • Idiomas: Inglés avanzado
  • Conocimiento de Herramientas para gestión de proyectos: Asana, Trello, Jira, , Microsoft Project, y Slack. 
  • Conocimiento y manejo de herramientas de  IA
  • Herramientas para análisis: Excel y PowerBI




At HEINEKEN México our commitment is to respect people, society and the environment, we are against any discriminatory practice of religion, sex, political tendency, socioeconomic level or ethnic origin.

All our recruitment and selection processes are free. If you receive an email requesting deposits to cover medical exams, we urge our users to ignore these messages.

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