Senior Manager, Sports Marketing

#WeAreParamount on a mission to unleash the power of content… you in?

We've got the brands, we've got the stars, we've got thepowerto achieve our mission to entertain the planet – now all we're missing is… YOU Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

Is this the role for you?

Paramount+ is seeking a Senior Manager of Sports Marketing to lead initiatives for Spanish‑speaking markets in Latin America, based in our Mexico City office.

This position will focus on driving subscriber growth, increasing brand perception, and creating a cultural impact for our live Sports and sport-related content through strategic best-in-class paid and organic marketing efforts and campaigns.

What will you be doing?

The Sr Manager Sports Marketing position will report to the Director Marketing for Spanish Speaking Markets for Parmount's Direct to Consumer division and lead all marketing efforts related to UFC, Zuffa Boxing and other sports properties that Paramount might license in the future.

The successful candidate will coordinate with a wide range of internal teams and external partners (social agency, creative partners, media vendors, production companies, and talent agencies) to develop and launch high impact marketing & social efforts and campaigns that will allow us to draw interest and subscription to our service.

This role requires having a start-up type of mentality as these sports are new to Paramount+ in Latin America. Balancing creativity with analytics, and having agility with operational discipline is key. It calls for someone who can generate strong ideas and bring them to life with accountability, delivering measurable and meaningful experiences for sports fans.

Responsibilities :

• Lead overall strategy and execution for marketing and social efforts for sports content (UFC, Zuffa Boxing and football), including creation of goals, approach, audience targets, positioning, project management, creative guidance, and engagement strategy.
• Campaign creation and management: you will launch unique campaigns for our content that set new standards in entertainment marketing, while building meaningful relationships with the agencies and studios we partner with.
• Act as a leader and "catalyst" for all sports initiatives working closely with the social, PR, partner marketing and acquisition marketing teams.
• Oversee long‑lead creative development in collaboration with the creative team, providing direction and feedback to agency partners to ensure all work is on brand and aligned with campaign and brand strategy.
• Develop partnership programs with relevant and aligned brands to increase awareness and expand our reach.
• Document and present strategies and periodic updates to internal and external audiences, including stakeholder's management and progress reporting.

What are we looking for?

• Minimum 5 years' experience in sports marketing, entertainment and/or consumer marketing.
• Strong communication skills in Spanish and English.
• Data analysis skills and a curious/entrepreneurial mindset.
• A proactive mindset with the ability to act quickly and confidently in a fast-moving environment.
• Experience in media planning and user acquisition programs.
• Strong interpersonal and communication skills, with the ability to collaborate effectively and build relationships across cross‑functional teams.
• BS/BA in related fields preferred.
• An entertainment fan with a deep understanding of the power of content to build empathy and influence pop culture.
• Master's degree in a related field (is a plus).

Preferred skills

• Strong understanding of sports culture and fan behavior - knowledge of MMA, combat sports, or boxing.
• Experience in the media, entertainment, or streaming industry is preferred, especially in digital video marketing.
• Creative thinker able to turn ideas into impactful campaigns, using content and brand storytelling across earned and owned channels to reach the right audiences.
• Experience working across Spanish-speaking Latin American markets.

Does it sound like you? Apply now and become part of our team

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.