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marketing coordinator
hace 1 hora
Position Overview
Family Resource Home Care is seeking a proactive and creative Marketing Coordinator to support and execute marketing initiatives that strengthen the company's digital presence and outreach efforts. This role will focus on digital marketing campaigns, social media, paid advertising, and market research. While prior home care industry experience is not required, the ideal candidate will bring a strong marketing foundation and a willingness to learn—training in the home care industry will be provided.
Responsibilities
• Execute general marketing tasks and support ongoing marketing initiatives
• Manage and enhance digital presence through marketing campaigns and social media platforms
• Create, manage, and track pay-per-click (PPC) and paid ad campaigns across Google and other search engines
• Measure and analyze SEO performance and campaign results
• Execute direct marketing campaigns via email, LinkedIn, and other digital channels
• Conduct market research and compile insights and results
• Generate digital content, posts, and ads for social media platforms
• Monitor, review, and respond to online customer reviews
• Develop marketing metrics and analyze data to better define the optimal target audience for ad spend and marketing campaigns
Additional Notes
• Experience in the home care industry is not required
• The client is open and willing to provide training in home care
• We are highly interested in candidates with strong initiative, analytical thinking, and creative marketing skills
• Candidates who have a portfolio must submit it along with their resume and video introduction.
Skills:
• Bachelor's degree in Marketing or a related field
• 3–5 years of experience as a Marketing Coordinator or in related marketing roles
• Leadership experience is a nice to have.
• Strong understanding of digital marketing strategies and campaign management
• Adobe (Creative Suite or related tools)
• Canva
• WordPress
• Email Marketing platforms
• Google Analytics
• Microsoft 365