Digital Marketing Activation Specialist

hace 1 semana

GLF Tlaquepaque MX GLF HP A tiempo completo
Digital Marketing Activation Specialist

Description -

Job Summary
The Digital Marketing Activation Specialist ensures digital campaigns are operationally sound and efficiently deployed. This is an ideal role for someone looking to build a strong foundation in digital marketing execution, campaign orchestration, alliance & campaign operations.

Responsibilities

  • Manage asset trackers and campaign deliverables.
  • Obtain and validate alliance IDs for funded campaigns.
  • Submit campaign activities in BMT (Budget Management Tool).
  • Partner with internal agency and content teams to traffic creative assets.
  • Maintain budget integrity across OpEx, alliance funds, and MDF allocations.
  • Support campaign setup, QA, and status documentation.
  • Partner with Senior Program Managers for reporting inputs and pacing updates.

Education & Experience Recommended


• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.

• Typically has 4-7 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field or an advanced degree with 3-5 years of work experience.

Preferred Certifications
NA

Knowledge & Skills

• Analytics

• Business Development

• Business Marketing

• Business To Business

• Customer Relationship Management

• Data Analysis

• Demand Generation

• Digital Marketing

• Go-to-Market Strategy

• Key Performance Indicators (KPIs)

• Market Research

• Marketing

• Marketing Communications

• Marketing Management

• Marketing Strategies

• Product Marketing

• Project Management

• Salesforce

• Social Media

• Thought Leadership

Cross-Org Skills

• Effective Communication

• Results Orientation

• Learning Agility

• Digital Fluency

• Customer Centricity

Impact & Scope

• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.

Complexity

• Responds to moderately complex issues within established guidelines.

Disclaimer

• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (Mexico)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"

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