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Junior Campaign Specialist
hace 3 semanas
The Client is a digital health company that helps people manage all their health in one place. The platform provides each person – no matter where they are in their health journey – with a comprehensive and personalized health profile, where they can dynamically and easily connect to the information, evidence-based programs and health professionals they need to live their healthiest, happiest and most productive life.
Essential Functions:
- Assist overall PPC campaign setup, execution, and day-to-day activities
- Continuously test, refine bids, keywords, ad copy, creatives, and landing pages for better
- performance.
- Monitor DoubleVerify brand safety metrics, viewability, and fraud indicators; flag any metrics
- exceeding thresholds and implement inclusion or exclusion lists to ensure brand safety and
- compliance.
- Support keyword research and forecasting/planning
- Monitor client delivery and primary KPIs
- Analyze and optimize campaigns towards ROI, margin, and performance objectives
- Work closely with internal teams on new campaign initiatives
Qualifications:
- 1+ years' experience with Google Search and Display Campaign Management Required
- 1+ years' experience with Facebook Advertising
- Ability to efficiently build AdWords and Facebook campaigns, utilizing keyword and competitor
- research
- Content discovery advertising preferred (Outbrain, Taboola)
- Excel proficiency
- Knowledge of other paid platforms outside of Google and Facebook
- Programmatic advertising experience a plus (i.e. DeepIntent,th eTradeDesk)
- Specific Skills/Attributes:
- Ability to work within a team and on own initiative
- Analytical, focused, and detail-oriented
- Strong sense of ownership, drive, and urgency
- Proficiency in English is essential
Job Type: Full-time
Pay: $20, $21,000.00 per month
Language:
- english (Required)
Work Location: Hybrid remote in Puebla, Pue. (Município de Puebla)
