Junior Campaign Specialist

hace 5 días


Puebla, Puebla, México People and Partners A tiempo completo

The Client is a digital health company that helps people manage all their health in one place. The platform provides each person – no matter where they are in their health journey – with a comprehensive and personalized health profile, where they can dynamically and easily connect to the information, evidence-based programs and health professionals they need to live their healthiest, happiest and most productive life.

Essential Functions:

  • Assist overall PPC campaign setup, execution, and day-to-day activities
  • Continuously test, refine bids, keywords, ad copy, creatives, and landing pages for better
  • performance.
  • Monitor DoubleVerify brand safety metrics, viewability, and fraud indicators; flag any metrics
  • exceeding thresholds and implement inclusion or exclusion lists to ensure brand safety and
  • compliance.
  • Support keyword research and forecasting/planning
  • Monitor client delivery and primary KPIs
  • Analyze and optimize campaigns towards ROI, margin, and performance objectives
  • Work closely with internal teams on new campaign initiatives

Qualifications:

  • 1+ years' experience with Google Search and Display Campaign Management Required
  • 1+ years' experience with Facebook Advertising
  • Ability to efficiently build AdWords and Facebook campaigns, utilizing keyword and competitor
  • research
  • Content discovery advertising preferred (Outbrain, Taboola)
  • Excel proficiency
  • Knowledge of other paid platforms outside of Google and Facebook
  • Programmatic advertising experience a plus (i.e. DeepIntent,th eTradeDesk)
  • Specific Skills/Attributes:
  • Ability to work within a team and on own initiative
  • Analytical, focused, and detail-oriented
  • Strong sense of ownership, drive, and urgency
  • Proficiency in English is essential

Job Type: Full-time

Pay: $20, $21,000.00 per month

Language:

  • english (Required)

Work Location: Hybrid remote in Puebla, Pue. (Município de Puebla)


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