Ad Operations Specialist

Fastest-growing e-commerce brands in history: As an organization driven by data, we're on a mission to optimize marketing spend efficiently and constantly enhance the customer experience across our portfolio of brands.

As an Ad Operations Specialist, you will play a critical role in supporting and scaling our media operations infrastructure. You'll help ensure that our tracking pixels and product feeds are implemented and functioning correctly across a variety of channels and platforms. In addition to supporting media tracking, you'll support providing insights to the Growth Team and maintaining our suite of media dashboards. Partnering closely with Media Engineering and cross-functional teams such as Growth, you'll support the technical execution of vendor integrations that drive media performance and compliance.

You will also contribute to the health and reliability of our data systems, keeping platforms connected, vendors configured properly, and critical tracking and audience signals flowing, empowering our teams to make informed, data-backed decisions.

Tools and Technologies:

Expect to work with tools such as Google Tag Manager (GTM), Segment, and ProductsUp, while supporting integrations across media platforms like Meta, Google Ads, TikTok, and Snapchat. You'll also gain exposure to Tableau and our SQL-based workflows and media pipelines. This is a great opportunity to deepen your experience in AdTech and MarTech in a collaborative, hands-on environment.

Ideal Candidate:

We're looking for a detail-oriented, highly curious individual who thrives in fast-paced environments and is motivated to become an expert in ad tech infrastructure. Whether you're investigating a tracking issue, troubleshooting a product feed error, or helping onboard a new media platform, your diligence and technical acumen will help ensure seamless operations. If you're passionate about marketing technology and excited to work with cutting-edge tools and top-tier partners, this role offers an exciting opportunity for growth.

Responsibilities:

· Perform routine updates to tags, pixels, and cookies within Google Tag Manager (GTM) to support media tracking.

· Monitor site performance and QA tracking events; document and escalate discrepancies in data accuracy (e.g., pixel firing issues or inconsistent data capture).

· Conduct bi-weekly audits of core media pixels across platforms (Facebook, Google Ads, TikTok, etc.).

· Maintain an up-to-date pixel health tracker used to prioritize enhancements ahead of sprint planning.

· Execute updates and optimizations to media product catalogs, such as updating promotional offers or adjusting product titles.

· Assist in the setup and QA of new product feeds across established marketing platforms, following documented requirements and partner guidance.

· Monitor and triage errors in ProductsUp on a weekly basis, ensuring timely issue flagging and resolution to maintain feed integrity.

· Monitor audience list health by checking our monitoring Slack channel daily; proactively identify and report issues impacting audience availability or syncing.

· Set up new audience list destinations in designated platforms based on campaign needs and partner configurations.

· Support the analytics function of the Marketing Science team by writing basic SQL, conducting analyses, and completing data visualization tasks.

· Set up new advertising and tracking accounts following a pre-defined checklist and platform best practices.

· Manage onboarding and offboarding tasks for tools and media platforms, including fielding permissioning requests and maintaining documentation for access protocols.

Experience & Skills:

· Experience with tag and pixel implementation (Google Tag Manager experience required)

· Experience with product feed integrations supporting Media and Acquisition (Facebook Dynamic Ads, Google Shopping/Google Merchant Center)

· Strong knowledge of digital advertising and analytics platforms (e.g., Meta, TikTok, Google Ads, SA360 Search, etc.).

· Experienced in using Microsoft Excel, Google Data Studio, Tableau, Domo, or other BI tools.

· Basic SQL skills

· Basic understanding of html/css/javascript

· Familiarity with project management tools such as Asana

· Create and effectively manage project plans and drive visibility on deadlines and deliverables

· Ability to communicate technical or detailed information to non-technical audiences

· Proven ability to work productively and communicate clearly with cross-functional teams

· Comfortable in and energized by a fast-paced work environment

· Hands-on experience with is an added plus

Compensation: $1,400 us dollars per month

Monday - Friday

Between 8:00 am - 6:00pm pacific ( 8 hours + 1 hour for lunch)

Home office

Must be proficient in professional English

Resume must be in English

Job Type: Full-time

Pay: From $26,000.00 per month

Education:

• Bachelor's (Required)

Experience:

• GTM preview & debugging and troubleshooting: 2 years (Required)
• Google Tag Manager: 3 years (Required)
• Product feed integrations: 2 years (Required)
• Digital advertising and analytics platforms: 2 years (Required)
• Tableau, Domo, or other BI tools: 2 years (Required)
• Basic SQL: 1 year (Required)
• Basic html/css/javascript: 1 year (Required)
• Tag creation & deployment for any Media platforms : 3 years (Required)

Language:

• English proficient - 85% (Required)

Work Location: In person