Associate Marketing Manager LATAM

Requisition ID: 37016 

Cheers to creating an incredible tomorrow 

At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we're on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone's unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other's successes.

Here's to crafting careers and creating new legacies.

Crafted Highlights:

In the role of Associate Marketing Manager working in Monterrey, MX you will be part of the Mexico team. This position is responsible for the execution and implementation of the brand plan, including advertising, digital communication, retail programming, and event programming. The role will also recommend, develop, and execute marketing strategies, plans, and programs that build on consumer and customer insights for a specific brand.

What You'll Be Brewing: 

• Responsible for the day-to-day operations on all aspects of the Heineken brand business, including project management, agency management, budget management, and managing all local stakeholders within Mexico
• Responsible for selling marketing brand programming to external stakeholders including brewing partners, distributors and key retailers
• Execute the brand plan, align to the brand strategy, and use a high standard of project management
• Manage the brand budgets effectively and accurately, always able to produce a clear summary of the current situation
• Contribute to the development and tropicalization of the local market programming, including collaboration with the regional marketing manager, sales, and customer teams, as well as the global brand team
• Execute the digital strategy, ownership of the digital execution, media planning, and content development 
• Owns the day-to-day relationship with Heineken to ensure seamless government approval of MCBC assets, brand plans and other marketing within Mexico
• Responsible for selling marketing brand programming to external stakeholders including brewing partners, distributors and key retailers

Key Ingredients:  

• You must be fully bilingual in English and Spanish
• You have a bachelor's degree
• You have 3+ years of previous marketing experience with high-profile CPG brands; previous experience with beverage/alcohol/Premium brand experience is preferred You possess strong knowledge and experience in the areas of brand portfolio management, executing brand strategies, marketing principles and techniques, marketing mix management, and creative promotion processes; strong digital/social knowledge and understanding the social landscape is preferred
• You can form strong relationships throughout Molson Coors and with key partners
• You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities
• You build relationships and collaborate to get to the desired outcome  
• You take accountability for results – acting with integrity and honoring commitments  
• You have a thirst for learning – you are always looking for ways to learn and help one another grow  
• You exhibit our core values

Beverage Bonuses:  

• Participation in our Mexico Total Rewards program
• On site Pub, access to cool brand clothing and swag, top events and, of course... free beer and beverages 
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities  
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are 
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization 
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences  

Molson Coors is an equal opportunity employer.  We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail  

Pay and Benefits:

At Molson Coors, we're committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: 327, ,555 MXN (posting salary range) + 10% target short term incentive

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting.  We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.