Marketing Specialist LATAM

Hello

At
Factorial
, we believe strong growth comes from strong positioning. That's why we're looking for a
Marketing Specialist – LATAM
to join our team and help us scale our organic presence across the region.

This role is about building visibility, credibility and sustainable growth. You'll work closely with the
Demand Generation
,
Strategic Alliances
and
SEO teams
, contributing to organic initiatives that strengthen our brand and amplify customer and partner stories across
LATAM
.

If you enjoy collaborating with multiple teams, executing with autonomy, and improving results through data and iteration — keep reading

Are you ready for the challenge?

About The Role

We're looking for a
mid-level marketer
who is comfortable owning execution end-to-end within defined strategies, and collaborating with different stakeholders to make things happen.

You won't be starting from scratch, and you won't be expected to define global strategy alone. Instead, you'll:

• Execute and optimize initiatives designed with the team.

• Bring ideas, insights and improvements based on performance and market knowledge.

• Gradually take ownership of specific organic initiatives at a regional level.

You'll collaborate closely with:

• Demand Generation, aligning organic efforts with campaigns and GTM motions.

• Strategic Alliances, supporting partner visibility and co-marketing initiatives.

• SEO, executing content and organic growth initiatives across LATAM markets.

What will you be doing?

As Marketing Specialist – LATAM, you will:

• Execute and optimize SEO initiatives: Support on-page, off-page and content SEO initiatives in collaboration with the SEO team, ensuring best practices are applied and results are tracked.

• Support Demand Generation campaigns: Align organic content and positioning with demand generation campaigns, launches and GTM initiatives.

• Collaborate with Strategic Alliances: Support organic visibility of partners through success stories, co-marketing content and joint positioning initiatives.

• Contribute to PR & organic positioning efforts: Help execute PR actions, success stories and organic brand mentions to strengthen Factorial's positioning in LATAM.

• Create and adapt organic content: Contribute to blog content, success stories, organic campaigns and positioning assets, adapting global messaging to local contexts.

• Analyze performance and propose improvements: Monitor SEO and organic KPIs, extract insights and suggest optimizations based on data and performance.

You're a great fit if you:

We're looking for a partner-first, data-driven marketer who combines creativity with execution and loves building demand through collaboration.

• 2–3 years of experience in marketing roles, preferably in B2B, SaaS or tech.

• Hands-on experience working with SEO and organic growth initiatives.

• Exposure to PR, brand positioning or content marketing.

• Experience collaborating with Demand Generation, Partnerships or Alliances teams.

• Comfortable managing multiple initiatives in parallel.

• Data-driven mindset and curiosity to test and improve.

• Native Spanish required; professional English.

• Experience working across LATAM markets is a plus.

We'll truly value someone who:

• Makes marketing feel human, practical, and useful, not corporate.

• Takes ownership without needing constant validation.

• Is organised, proactive, and solution-oriented.

• Is curious, humble, and focused on enabling others to succeed.

• Enjoys working across cultures, regions, and different working styles.

• Wants to grow, teach and learn.

Benefits

• Continuous training and learning based on your needs

• High growth, multicultural and friendly environment

• Private health insurance

• Healthy life with Gympass (Gyms, pools, outdoor classes)

• Language classes with Yolk Academy

• Grocery Vouchers

• Transportation Support

• Breakfast in the office and organic

• Free caffeine and theine

Is this you? Come rock the world with us

About Us

Factorial is an all-in-one HR Software fast-growing company founded in 2016. Our mission is to help SMEs automate HR workflows, centralize people data and make better business decisions. Currently, serves thousands of customers in over 60 countries all over the world and across industries, it has built a super diverse and multicultural team of over +900 people in Barcelona, Brazil, Mexico, and EEUU offices.

Our Values

• We own it: We take responsibility for every project. We make decisions, not excuses.

• We learn and teach: We're dedicated to learning something new every day and, above all, share it.

• We partner: Every decision is a team decision. We trust each other.

• We grow fast: We act fast. We think that the worst mistake is not learning from them.

Wanna learn more about us? Check our website