Marketing Automation

hace 7 días

Ciudad de México, Ciudad de México Capgemini A tiempo completo

We are seeking a highly motivated
Marketing Automation & Integration Engineer
to join our team.

Our Client is one of the United States' largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.

What to expect on your journey with us:

  • A solid and innovative company with a strong market presence
  • A dynamic, diverse, and multicultural work environment
  • Leaders with deep market knowledge and strategic vision
  • Continuous learning and development

Team Function:

The team is responsible for architecting and maintaining scalable MarTech solutions, with a focus on:

  • Data integration

  • Customer journey orchestration

  • Marketing automation

This team operates within the Data, Tech, and Operations tower of the Direct BU.

Role Description:

This role centers on the implementation and optimization of a MarTech data flow pattern involving Snowflake, Segment, Braze, and other SaaS platforms.

Key responsibilities include:

  • Design and maintain data pipelines between Snowflake, Segment CDP, Braze, and additional platforms
  • Implement real-time and batch data ingestion strategies
  • Manage customer event tracking and identity resolution within Segment
  • Orchestrate personalized marketing campaigns in Braze using dynamic segmentation and behavioral triggers
  • Ensure data integrity and feedback loops from Braze back into Snowflake via Segment
  • Automate data transformations and enrichment using scripting languages
  • Monitor system performance and troubleshoot integration issues across platforms

Requirements

  • 4 to 6 years of experience in IT environments with a strong focus on MarTech architecture.
  • Familiarity with insurance industry data and customer lifecycle models is a plus.
  • Bachelor's degree in Computer Science/IT, Data Science, Software Engineering.
  • Fluency in English

Software / Tools

  • Segment CDP
  • Braze
  • Snowflake
  • Scripting Languages (Python / JS)

Other Critical Skills

  • Reverse ETL
  • Data Orchestration Platforms
  • Customer Data Schema Design
  • Consent & Preference Management
  • Data modeling and ETL/ELT Pipeline
  • API Integrations / Webhooks
  • Customer journey mapping and automation logic

Benefits

This position comes with competitive compensation and benefits package:

  1. Competitive salary and performance-based bonuses
  2. Comprehensive benefits package
  3. Career development and training opportunities
  4. Flexible work arrangements (remote and/or office-based)
  5. Dynamic and inclusive work culture within a globally reknowned group
  6. Private Health Insurance
  7. Pension Plan
  8. Paid Time Off
  9. Training & Development

  • Strategic Marketing Manager-Hybrid Industries

    hace 1 semana

    Ciudad de México, Ciudad de México Rockwell Automation A tiempo completo

    Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale,...

  • Ejecutivo de marketing

    hace 1 semana

    Ciudad de México, Ciudad de México First Point Group A tiempo completo

    LATAM Marketing Support.Ubicación:Ciudad de MéxicoInglés avanzado indispensable(reporta a equipos en Reino Unido)Estamos en búsqueda de un/aespecialista en Marketing y Operacionespara dar soporte a actividades de marketing digital y eventos a nivel LATAM, dentro de un entorno corporativo global de tecnología.Responsabilidades principales:Ejecución de...

  • Growth Marketing Specialist

    hace 5 días

    Ciudad de México, Ciudad de México Fox Corporation A tiempo completo

    The Growth Marketing Specialist will be responsible for designing, executing, and optimizing email marketing strategies focused on growth, acquisition, activation, and retention for new subscribers. This individual will utilize growth methodologies, advanced segmentation, and automation to scale the user base and maximize LTV through personalized,...

  • Application Consultant Lead – LATAM

    hace 1 día

    Ciudad de México, Ciudad de México Rockwell Automation A tiempo completo

    Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale,...

  • Marketing Analyst

    hace 1 día

    Ciudad de México, Ciudad de México Darwin AI A tiempo completo

    Darwin A.I. is building the future of artificial intelligence, helping businesses make smarter, faster, and more impactful decisions. We're looking for a Marketing Analyst to join our team and turn data into insights that drive growth.In this role, you'll analyze marketing performance, uncover trends, and provide recommendations that shape our strategies....

  • Marketing Ops Specialist

    hace 1 semana

    Ciudad de México, Ciudad de México The Global Talent Co. A tiempo completo

    Marketing Ops SpecialistFull-time | Remote | LATAM / SAAbout Us:At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.Our mission is to bridge the gap between...

  • Marketing Manager

    hace 1 semana

    Ciudad de México, Ciudad de México MoradaUno A tiempo completo

    CDMX Reporta a Director de Ventas & MarketingSomos una startup mexicana que está transformando el mundo de las rentas con data y tecnología. Nuestra misión es eliminar las fricciones del mercado (como el aval) y poner tecnología en las manos de los asesores inmobiliarios, ofreciendo soluciones de crédito y protección que garantizan una experiencia de...

  • Paid Media Marketing

    hace 2 días

    Ciudad de México, Ciudad de México Darwin AI A tiempo completo

    Data-driven. Technical. Creative. You'll scale paid campaigns, automate decision-making, and drive high-quality leads. All tracked. All optimized.Software ate the world. AI is eating software. We aim to be the #1 choice. From LATAM to the world.Paid media will bring 25%+ of our customers. We're going for 10,000+ of them. You'll own it all: LinkedIn, Google,...

  • Marketing Operations Tech Analyst

    hace 2 semanas

    Ciudad de México, Ciudad de México Azumo A tiempo completo

    OverviewAzumo is looking for a Marketing Operations Tech Analyst to support the execution, optimization, and maintenance of our marketing technology ecosystem with a strong focus on marketing tech tools.The position is FULLY REMOTE, based in Latin America.As a Marketing Operations Analyst, you will be a key player within our Marketing team, collaborating...

  • Martech & Lifecycle Marketing Manager – Salud / HealthTech

    hace 1 semana

    Ciudad de México, Ciudad de México Top Doctors A tiempo completo

    Estamos Creciendo y queremos que te unas a nuestro equipoTop Doctorses la empresa líder en la identificación de los mejores médicos y clínicas del mundo.Buscamos una persona altamente motivada y con sólidas habilidades como:Martech & Lifecycle Manager.Esta es una excelente oportunidad para ser parte de uno de los sectores más competitivos, con impacto...