Brand and Content Marketing Analyst

hace 1 semana

Ciudad de México, Ciudad de México Sony Pictures Entertainment A tiempo completo

***************************** TEMPORARY POSITION **************************************

The Brand and Content Marketing Analyst (Temp) will support the The Brand and Content Marketing Team execute the marketing plan approved for all Sony Pictures Entertainment Businesses focusing on all lines of business in Mexico and North Cone.

The Analyst will work directly with the Marketing Team providing support on all brand & content marketing strategies and tactics for SPE properties with a special focus in planning and executing campaigns to increase brand awareness and maximize product opportunities.

Responsibilities:

Support and help coordinate marketing campaigns from start to finish: briefs, targeting and segmentation, asset development, execution and reporting.

Help with the campaign's creative processes in conjunction with internal teams and agencies.

Help create post-mortem decks on campaign results that analyze patterns and drive campaign optimization.

Collaborate actively with internal teams to drive information gathering and data analysis efforts to drive future enhancement of media plan, implement social content calendar and support revenue streams based on business strategy.

Help track all social media activities in all existing platforms in (Latin America) with focus on Facebook, Instagram, Twitter, TikTok and YouTube

Help track the Marketing Budget, create vendors, create PO's and follow up on invoices and payments.

Coordinate local activations (events, influencers, etc) and inventories of premiums and POP Materials and logistics involving shipping and local events.

Knowledge & Skills:

  • Help coordinate outside creative vendors and agencies
  • English at professional level, Portuguese is a plus
  • Intermediate communication skills in both oral and written
  • Strong attention to detail and organization
  • A team player and self-motivated
  • Ability to multitask and effectively function in an ever-changing business environment
  • Knowledge of offline media, digital media and platforms
  • Aware of the use of metrics, analytics and data to prepare Reports
  • Technology enthusiast and trend hunter
  • 1+
    Experience in Marketing/Digital Agency/Media Agency/Entertainment Industry
  • Bachelors Degree
  • Microsoft Office Suite, Proficient in Excel, Power Point, PC/MAC capable, Adobe Photoshop a plus, Digital savvy

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