Creative Strategist

DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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A Creative Strategist supports performance marketing by shaping and executing creative campaigns that connect business objectives with impactful content. The role combines market insights, stakeholder collaboration, and creative direction to deliver high-quality marketing assets that drive growth and engagement across channels.

Role: 

• Manage and support strategic sourcing initiatives focused on performance marketing in LATAM market in DiDi Food. Also, identify local opportunities for the advertising business to partner with teams on growth initiatives, program implementation and measure and report on success.

Responsibilities: 

• Plan tactics based on creative message, promotions and concepts
• Benchmark local context; environment, global communications and campaigns
• Work with different stakeholders to manage projects
• Gatekeeper of high creative quality
• Lead on creative aspects of performance marketing activities for LATAM
• Understand the challenges faced by the business and address them by finding scalable solutions 
• Analyze and understand  consumer patterns to advise on creative strategy
• Create briefs and organize brainstorming sessions with creative agency Winclap
• Develop new concepts for the creative strategy
• Management control to keep track of on-going tasks status
• Prioritization of request based on creative adaptations with creative agency
• Share with the agency all the information needed for the implementation of campaigns
• Reporting standardization and scope of the different campaigns implemented. 
• Mapdown timeline of upcoming A/B creative test 
• Testing standardization to improve current creatives

Curious, proactiveness, and passionate about creative performance. Someone who can connect data, insights, and storytelling to bring ideas to life. They should be organized, collaborative, and eager to learn, with a strong sense of ownership and attention to detail in every project.

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That's why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions and better serve the communities we're a part of.

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