Marketing Product Manager

The Product Manager is an intermediate management level position responsible for managing a broad range of Product Management employees, setting strategy and providing direction, leadership and budgetary management, etc. Additionally, this role will be responsible for the development of product plans, strategies, and tactics while coordinating product lines through product life-cycles in coordination with the broader Product Management team. The overall objective of this role is to coordinate the promotion of products to develop new markets, increase share of market and obtain competitive position. **Responsibilities**: - Manage a team of Product Managers to accomplish established goals and conduct personnel duties for team (e.g. performance evaluations, hiring and disciplinary actions) - Oversee strategic program roadmap, development, launch, and marketing to gain maximum benefit from each product - Oversee day-to-day product management for core products such as product delivery, client experience, and client communication strategies as well as help the team prioritize, negotiate, and remove obstacles to achieve business results - Execute client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients - Develop plans and execute functional strategies for a country, multiple countries, region, or business requiring coordination and integration across units as well as provide input into strategic decisions affecting job family or function within a region or business - Manage client and competitor market research, develop product innovation roadmap, and address fundamental trials of product commoditization to create an advanced set of solutions - Oversee all aspects of program life cycle management including market demands, technology trends, and the competitive field - Contribute to achievement of acquisition targets, product financial performance, revenue performance, and expense management goals as well as oversee identification and execution of opportunities and gaps business plans - Develop and communicate a business plan to approach the marketplace, and coordinate and implement team procedures, client problem resolutions and client management - Help drive innovation by working with external partners/alliances to develop products, manage ongoing relationships, engage in negotiations, and prepare agreements **Qualifications**: - 5-8 years of relevant experience - Functional experience in marketing, credit, acquisitions, product development, or analytics - Ability to work under pressure and manage deadlines or unexpected changes in expectations or requirements - Ability to work unsupervised and adjust priorities quickly as circumstances dictate - Consistently demonstrates clear and concise written and verbal communication - Demonstrated analytical skills - Demonstrated problem-solving and decision-making skills - Consistently demonstrates clear and concise written and verbal communication - Ability to work in a team-oriented environment **Education**: - Bachelor’s degree/University degree or equivalent experience **FUNCIONES PRINCIPALES**: - Desarrollo de brief publicitario para detallar la estrategia anual de campañas - Desarrollo, aprobaciones y seguimiento de implementación de campañas publicitarias online y offline: medios digitales, prensa, radio, impresos, sucursales, etc. - Solicitud y monitoreo de presupuestos para campañas o estrategias afines de marketing - Monitoreo del KPI´s de campañas digitales u offline. - Desarrollo e implementación de procesos de seguimiento de clientes y no clientes cuyo origen es por canales digitales. - Business owner del proyecto de hipoteca digital: definición de requerimientos de negocio, aprobación de alcances y liberación de funcionalidades - Solicitud y seguimiento de patrocinios con socios de negocio - Actividades de mejora o requerimientos del proceso de negocio **SE REQUIERE**: - Experiência en análisis de datos (avanzado) - 3 años - Experiência en marketing y medios digitales - Manejo de Office intermedio - Altamente deseable Inglés Avanzado (hablado, escrito y leído) - Liderazgo, capacidad de análisis, trabajo en equipo, gestión de conflictos, análisis de datos**Job Family Group**: Product Management and Development - **Job Family**: Product Management - **Time Type**: Full time - Citi is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. View the "**EEO is the Law**" poster. View the **EEO is the Law Supplement**. View the **EEO Policy Statement**. View the **Pay Transparency Posting