Sr Brand Content Manager
hace 4 días
Overview:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes
**LAY’S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER ®** and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be you.
**Responsibilities**:
**Sr Brand Content Manager**
**Main purpose**:
**Accountabilities**:
- Translate the brand teams and shopper marketing teams brief to the creative / design team.
- Lead an in-house creative / design team to deliver multiple creative versioning of assets.
- Build trust and confidence with the brand and shopper marketing teams to drive efficiencies by bringing new projects to the content in-house team.
- You have previous experience on agencies but also on a brand management position - you need to know about how our business works so you can communicate clearly the objectives to your team.
- Create visual content customized by social platform following brilliant basics and ensure content meets brand objectives at the right channel and right target.
- Manage senior stake holders effectively.
- Look how to expand our creative service catalogue to bring A&M Productivity.
- People management skills - great leaders build great teams
- Demonstrates conflict resolution and problem solving skills
- Works with team to anticipate and address project concerns
- Works enthusiastically and cooperatively within creative team and with other departments throughout the organization
Qualifications:
**Qualifications**:
The purpose of this section is to identify the requirements of the job. State the minimum qualifications, knowledge and years of experience required to qualify for the position.
- Heavy user of Social Media platforms
- Demonstrated understanding of relationships between agencies, brands, platforms, and media agencies.
- Experience working with designers and agencies.
- Solid project management, process, and organizational skills with a heightened attention to detail.
- Previous experience managing direct reports.
- Language proficiency both in English and Spanish is a must for this role (FLUENT ENGLISH COMMUNICATION SKILLS ARE COMPULSORY).
- Strong track record of demonstrating ability to oversee a range of brands and projects with detail-oriented lens.
- Strong consumer empathy & customer-centricity. Demonstrated ability to place the consumer at the heart of everything while leading creative / design teams and managing agency product.
- Highly professional, with the ability to deliver solid work on tight schedules and work independently with little direction.
- Presentation skills and proven ability to influence creative decision making.
**Thank you so much for your interest in PepsiCo
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