Pr and Events Lead

About Fairplay

Fairplay is a tech-based financing enabler that supports entrepreneurs’ growth with a flexible, fast & friendly product. Our vision is to create financial products that accelerate the entrepreneurs’ competitive capabilities. Our main objective is to give access to growth capital to thousands of SMEs of the new digital economy in Latin America, becoming the main source of financing and BI for the fastest growing sectors in the region. We want to help thousands of entrepreneurs make better decisions with data and insights from our platform.

Position: PR & Events Lead

**Job Description**:
Fairplay is currently looking to hire an energetic, highly motivated, can-do attitude individual who enjoys networking and establishing relationships to join our team as PR & Events Lead. In this role you will be responsible for developing and implementing the brand’s PR and events strategy, building its reputation, image and ensuring effective media coverage along with events execution, you will draft or oversee the creation of media releases and content on various media channels, forge relationships with journalists and key influencers. The PR & Events Lead will be responsible for day-to-day media and events relations activities for the Brand.

Key

**Responsibilities**:

- Grow brand awareness and market share through strategic product PR campaigns and events.
- Works collaboratively with the Head of Marketing to align PR strategy with business/marketing communications objectives and to support overall marketing plans.
- Manage yearly planning and implementation of product PR & events campaigns under guidance from the Head of Marketing.
- Develop public relations strategies for current and existing products, launches, and promotions or special events.
- Generate new ideas and opportunities to ensure brands’ success.
- Act as project lead for PR initiatives from concept development through execution.
- Ensures proactive contact with the different media through regular interaction.
- Analyzes the quantitative and qualitative outputs of PR programs and placements to maximize effectiveness and ROI.
- Manages PR & events budget and invoicing process.
- Plan and execute all events for Fairplay, (PR events and sponsorships).
- Manage overall event responsibilities including location scouting and selection, all planning, run-of-show creation and management, creative theme development coordination and logistics.
- Implement planning timelines to coordinate pre-event proposals, approvals and logistics, set-up, on-site team schedule, and overall run of events.
- Pre-event preparation and approvals and post-event recaps and analysis preparation.
- Consistently brainstorm and collaborate with team for new ideas and strategies.
- Develop and maintain good relationships with media and industry leaders.
- Create and manage PR & Events budgets, deadlines, objectives, and schedules.

**Requirements**:
Essential:

- Must have 3+ years of related PR & events experience.
- Bachelor’s degree in communications, Advertising, Journalism, Marketing or Business.
- Knowledge and experience of traditional and new / social / digital media PR tactics.
- Excellent communication and writing skills are essential.
- Event planning experience.
- Ability to foster relationships and maintain connections.
- Must thrive in a fast-paced, fluid environment and be able to prioritize multiple responsibilities, projects.
- Highly goal oriented, assertive and a hands-on, problem solver.

Personal Skills

Positive personality with excellent verbal communication skills

Strong work ethic and ability to work independently

Develop and utilize your skills as a mentor and leader

Characteristics
- Location: Primarily Remote
- Position: Full Time
- Contract Type: Indefinite with a 3-month trial period
- Hiring Model: Registered as an employee with full benefits.
- Vacations: company Policies

**BENEFITS**:
VACATIONS 12 DAYS

MEDICAL INSURANCE

LIFE INSURANCE

CHRISTMAS BONUS