Consumer Marketing Manager

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

The manager needs deep understanding of customer insights and ability to couple that understanding with brand strategies to develop and execute successful plan/campaigns. The manager demonstrates an innate motivation to be on the leading edge, to shape the future, and to create experiences that make the unimaginable possible for our customers.

The Position

As a Consumer Strategy Manager, your main responsibilities will be to:

- Develop and implement content-driven campaigns aimed at educating patients and encouraging them to seek medical treatment.
- Innovate approaches for patient interaction, including the creation of new solutions, digital ecosystems, and collaboration initiatives in the field of patient engagement.
- Guide brand teams in identifying consumer insights by collaborating with Market Research and Creative Agency partners. Ensure a comprehensive understanding of all consumer insights and identify the most relevant ones for the overall brand strategy.
- Take the lead in developing consumer messaging and actively collaborate with agencies on the creation of creative platforms.
- Lead ideation and development of novel strategies to reach and support customers, such as exploring opportunities in digital health, based on the business needs.
- Develop social media partnerships with platforms, channels, digital Key Opinion Leaders (KOLs), patient, KOLs, and other collaborations as needed, to promote disease awareness and education.
- Monitor metrics and adjust campaign parameters to enhance overall impact.
- Formulate and execute the operational Patient Engagement plan in alignment with the patient engagement strategy.
- Establish and nurture networks and partnerships with relevant stakeholders.
- Assist brand teams in shaping their consumer marketing strategies, including the selection of target consumer segments, development of Patient Journey, and definition of brands’ Critical Success Factors.

**About You**

Qualifications:

- At least 3 years relevant marketing experience - consumer related marketing strategy and tactic development - in multinational company(ies)
- Experience leading and/or managing multi-layered project(s) involving cross-functional/ cross-national working groups
- Experience working with/managing creative agencies and/or other vendor partners
- Tactic measurement and analytics experience
- Strong English skills to be able to collaborate with global counterparts with multinational backgrounds.
- You have a solid understanding and knowledge of digital/multi-channel marketing, incl. experience with digital tools and (social) media platforms. Experience with digital media execution
- You have solid project management experience and skills.
- Experience of developing and leading project in the absence of set procedures (creating a precedent)

Location: Brazil or Mexico

**Additional Information**:

- Some travel is possible, up to 5-15%

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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