Performance Marketing Manager

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

LI-Hybrid

Team Overview:
We are looking for a Channel Manager to join our growing Ad Operations team. This role is perfect for someone with hands-on experience in managing digital performance campaigns across key channels and who thrives in fast-paced, results-driven environments. You’ll be responsible for the day-to-day execution and optimization of campaigns while identifying trends, surfacing insights, and ensuring flawless execution.

Role Responsibilities:
**Responsibilities**:

- Execute, manage, and optimize performance marketing campaigns across:
- Google App Campaigns and Search (Web)
- Meta
- TikTok Ads
- Programmatic platforms (e.g., DV360, Liftoff)
- Track and manage campaign pacing to ensure delivery within budget and timelines
- Analyze performance data and generate actionable insights to improve campaign efficiency
- Build and maintain weekly reports and dashboards using advanced Excel skills
- Implement and refresh ad creatives according to testing plans and content calendars
- Identify trends, optimization opportunities, and flag issues early with proposed solutions
- Collaborate closely with creative, analytics, and product marketing teams
- Communicate effectively in English, both written and verbal, in a multicultural team environment
- Bring innovation in our ad operation processes leveraging on the most recent AI and MarTech available

Role Qualifications:
**Qualifications**:

- 2-4 years of experience managing performance media campaigns
- Solid hands-on experience in at least two of the following: Google UAC/Search, Meta Ads, TikTok Ads, or Programmatic DSPs
- Proficiency in Excel/Google Sheets (e.g., pivot tables, formulas, charts, data validation)
- Detail-oriented with strong time management and prioritization skills
- Analytical mindset: able to derive meaningful insights from large datasets
- A team player with strong communication skills and a proactive attitude
- Comfortable working in English - this is a must
- Experience A/B testing frameworks
- Experience with incrementality testing frameworks is a plus

EEO Statement:

- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

**We are committed to building inclusive and diverse teams.**

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.