Performance Marketing Intern

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

Team Overview:
This is a fantastic opportunity for a marketing enthusiast to gain hands-on experience in managing paid social campaigns, while working with a supportive and knowledgeable team.

Role Responsibilities:

- Planning, execution and management of paid social campaigns on platforms such as Facebook, Instagram and TikTok.
- Align campaign objectives with the overall marketing and business strategy.
- Test audience targeting strategies through Full funnel campaigns.
- Execute A/B tests and implement data-driven strategies for campaign optimization.
- Analyze key metrics and provide insights and recommendations for improvements.
- Launch new initiatives throughout different lines of business.

Role Qualifications:

- Self driven
- Highly motivated person
- Problem solving oriented mindset
- Strong attention to detail and ability to manage multiple projects simultaneously
- Excellent communication skills
- Team player with the ability to collaborate with internal and external stakeholders
- Show leadership skills
- Strong analytical skills, with the ability to make data-driven decisions
- Willing to take ownership of projects
- Enthusiasm for learning about paid social media advertising and digital marketing
- English fluency is mandatory, both written and spoken
- Proficient in Microsoft Office and Google suite (specially Excel and Google Sheets)

EEO Statement:

- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

**We are committed to building inclusive and diverse teams.**

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

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