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E-commerce Marketing Manager: Consumer Products
hace 3 semanas
**E-Commerce Marketing Manager: Consumer Products (Mexico)**
- Este puesto requiere inglés fluido. Si no hablas inglés con este nível, por favor no apliques._
**About Us**
Volada is the **first vodka inspired by Mexican**_**Aguas Frescas**_, crafted in **San Antonio, Texas**. Made with **real fruit** and **sweetened with agave nectar**, Volada brings a refreshing, modern twist to vodka while honoring a tradition beloved across Mexico and Texas.
Our products are sold nationally in **Total Wine & More**, the #1 liquor retailer in the U.S., and we are expanding quickly into new markets. Volada represents the cultural mix of Texas and Mexico — authentic, modern, and unapologetically colorful.
We’re a lean, entrepreneurial team building one of the most exciting new consumer brands in the beverage space. This is your chance to take ownership of marketing and help scale Volada into a household name.
- If you’ve ever taken a marketing campaign from idea → sourcing creators → negotiating → posting → boosting → driving real sales, this role is for you._
**The Role**
We’re hiring an **E-Commerce Marketing Manager based in Mexico.**
This role will be primarily focused on our marketing efforts for our **core U.S. business** and not for the Mexican market, although that could evolve in the future if we launch the product in Mexico. Because of this, **fluent (near-perfect) English is required.**
We’re looking for someone with strong experience as a **well-rounded marketer** for a **fast-growing consumer or lifestyle brand** or for agencies that work with them. Your experience must show that you know how to deliver results across **creative direction, influencer marketing, content sourcing, and growth marketing.**
**What We’re Looking For**
We’re looking for an **E-Commerce Marketing Manager** who has proven experience **scaling a consumer e-commerce or consumer brand**.
This is not a narrow role — it’s hands-on and full-cycle. You will:
- **Direct campaigns** - come up with strong creative marketing ideas.
- **Source content** - micro-influencers, photographers, videographers.
- **Negotiate** - contracts, costs, and usage rights.
- **Manage execution** - oversee content production and deliverables.
- **Run distribution** - post, boost, and manage paid social.
- **Drive results** - measurable follower growth **and** e-commerce sales.
We are **not** looking for:
- Analytics-only marketers from big agencies.
- Pure creatives who never sourced or negotiated with creators.
- Small-time social media managers making flyers or short posts without real growth results.
**Responsibilities**
- Creative direction for digital, social, and retail campaigns.
- Build and manage a pipeline of influencers and content creators.
- Oversee content production optimized for paid social and e-commerce.
- Manage paid social campaigns; measure ROI and double down on winners.
- Support e-commerce growth (Shopify, Amazon MX, etc.).
- Brief and manage designers for retail marketing assets (flyers, posters, displays).
**Requirements**:
- Proven track record **growing a consumer e-commerce or consumer/lifestyle brand**.
- Experience in influencer marketing, content sourcing, or affiliate programs.
- Strong grasp of paid social and how to convert content into sales.
- Fluent in English & Spanish.
Tipo de puesto: Tiempo completo
Sueldo: $20,000.00 - $60,000.00 al mes
Pregunta(s) de postulación:
- Tell us about a time you managed a marketing campaign from start to finish — including creative direction, sourcing (influencers or professional creators), negotiating costs/usage rights, posting or boosting content, and doubling down on winners. What were the results?
- Have you ever scaled sales or growth for a consumer e-commerce, lifestyle or consumer brand? Please describe what you did, the tools/channels you used (influencer, paid social, Amazon, etc.), and the measurable outcome.
Escolaridad:
- Bachillerato terminado (Obligatorio)
Idioma:
- Inglés (Obligatorio)
Lugar de trabajo: Empleo remoto
