Marketing Manager, Amazon Music Latam

hace 1 semana

Iztapalapa, México Servicios Comerciales Amazon Mexico S. de R.L. de C.V. A tiempo completo

4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience creating visual assets for digital, mobile, and social
- English level C1 or equivalent

We are looking for a driven, analytical, results-oriented and creative Marketing Manager to join our Marketing and Growth team in Latin America.

As a Marketing Manager, you will develop and drive the acquisition and upsell marketing strategy across the Amazon Music tiers, own user growth programs for Amazon Music, and deliver on project roadmaps to acquire new customers across paid, earned, and owned channels. You will be working cross-functionally and internationally across marketing and growth teams as well as other Amazon businesses.

Key job responsibilities
Own the strategy, planning, and execution across marketing channels to drive growth of the Amazon Music services in Latin America.
- Plan, coordinate and communicate channels’ performance delivering against goals and scaling insights and learnings.
- Flawlessly execute campaigns across marketing channels, testing and iterating to optimize creative and campaign targeting. Establish ongoing test and learn approach to new and existing campaigns.
- Own the strategy and tactics of promotional growth programs for Amazon Music. Own main metrics, identify opportunities for testing new channels and improving existing ones.
- Oversee concept and creative development of campaign materials to create compelling and effective marketing assets.
- Identify new user acquisition opportunities in Paid channels based on data and analytical insight.
- Manage and execute new customer acquisition campaigns, as well as promotion and upsell campaigns.
- Work with global teams to inform and influence acquisition strategy on global level and accelerate growth through experiments.
- Efficiently generate insights gathering, analyzing data, reporting and creating hypothesis and designing valid tests.
- Work with BI on validating hypothesis and creating reporting frameworks.
- Own the development and growth of the Associates channel.

About the team

Mexico City, DIF, MEX
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process

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