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hace 3 semanas
Pfizer is seeking a Senior Manager of Integrated Insights and Strategy (IIS) that will join a BU-aligned team of internal consultants and brand strategists that partner with senior commercial leaders, as well as internal GCA (Global Commercial Analytics) COEs, to maximize business value and enable executional excellence. Reporting to the IIS Hospital Team Lead, this person will be responsible for designing and executing best-in-class primary market research to represent the “voice of the customer” in support of the strategic recommendations of the team. This person will be accountable for a >$1M market research budget and be responsible for proactively identifying business questions, creating learning plans to address those questions, designing and managing multiple simultaneous research initiatives, and delivering clear and actionable insights-based recommendations. As a member of the IIS team in the larger Global Commercial Analytics (GCA) organization at Pfizer, you will work with a team that is an important source of intellectual insight on commercial brand strategy, framing business problems in a way that the business can then execute to drive impact and unlock value. Specifically, IIS is responsible for identifying and developing opportunities in performance to unlock brand value and to advise the business on drivers of transformational change. IIS harnesses insights from multiple sources across GCA, leading day-to-day problem solving, team management, and business partner management. IIS leverages their deep functional knowledge, exceptional intellectual curiosity, and proprietary GCA tools to every business interaction, while managing and developing strategic relationships and ensuring the highest quality work, and inspiring, leading and developing new IIS colleagues. Brand Strategy- Provide strategic thought partnership to US Hospital commercial teams to drive investment decisions.- Act as strategic partner to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies and tactics.- Design and execute market research studies, serving as voice of the customer for the brand strategy team.- Develop and execute creation of in-house knowledge base to drive patient and HCP insights. Promotional Performance and Execution Insights- Develop and monitor key performance metrics to evaluate and enhance the effectiveness of a brand’s marketing campaign.- Recommend campaign improvement and corrective actions.- Evaluate campaign assets to ensure optimal customer experience steeped in deep customer insights.- Integrate campaign insights to broader analytic activities to paint the full picture of marketing execution and customer behavior and inform resource allocation decisions.- Assist in advancing the vision for the future direction of brand activities (Journey Orchestration, Next Best Action, etc). Collaboration with other Analytics Teams- Partner with various cross-functional teams - data science, analytics engineering, market research, and media - as needed.- Actively contribute to advancement of team capabilities through thought leadership; seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform. Work Location Assignment: Mexico City, Hybrid model. EEO (Equal Employment Opportunity) & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability. Marketing and Market Research LI-PFE
